November 24th, 2014 by Sahana Ullagaddi
We’re doing it again. We saw such a positive response from announcing the Klout 50 that we decided to release more information to help you with your holiday shopping.
Today we’re excited to share the Klout 50: Retail Edition, a ranking of the top 50 retailers in the United States with the most social influence. On top of sharing top tier digital content, these retail brands maintain the highest level of social engagement with their customers.
We created The Klout 50: Retail Edition by taking brands included on the NRF Top 100 Retailers Chart 2014 and translating their social influence on Klout’s scale. Amazon ranks as the #1 retailer with the most social Klout, followed by Target and Walmart. Not only did Amazon take the #1 spot on the Klout 50 list, but they are the only pure-play e-Commerce brand that made the retail edition. Read the rest of this entry »
November 19th, 2014 by Heidi Besik
So, you want to run an influencer program, but you’re not quite sure how it works or what is the best way to begin. You know other companies have had great success, but you don’t know their secret recipe. How do you find influencers? How do you get them interested? Do you pay them?
Before we explore the answers, let’s talk about influencers. Why do influencers matter so much? Influencers are people with the power to spread the message of your brand to a targeted audience. They may include industry analysts, professional bloggers, journalists and passionate online enthusiasts who create content and maintain a loyal following. Read the rest of this entry »
November 14th, 2014 by Shawn Szurley
At the Fever Bee conference in October, Rachel Happe (@rhappe), of The Community Roundtable, started off her session by talking about the importance of marketers focusing on driving behavioral change as the end goal rather than only engagement.
In a community and on social, activity and engagement go hand-in-hand. What’s an Instagram post without likes or a tweet without favorites? We post on social and interact within our community so that people listen and engage with our content. Without engagement the success of your content is harder to validate. You cannot be an influencer or a thriving online community if you are the only one talking. That’s where the ABC’s come into play.
Read the rest of this entry »
November 11th, 2014 by Katy Keim
Given the speed at which technology is rapidly evolving, consumer behaviors are following suit at an equally frenetic pace. In a world of extreme customer expectations, staying “ahead of the curve” actually means, whether we like to admit it or not, “barely keeping up.”
Savvy brands, however, have been quick to learn that the best marketing is the kind that engages with consumers at a personal level, sparks conversation across multiple platforms, and inspires creativity and thought leadership. This is precisely where the Superfan comes into play. Superfans are highly connected individuals whose influence can help raise a brand’s message to new levels. But even more important than this is the simple fact that Superfans truly love the brands they support and are typically eager to lend their voice to help your brand succeed and grow – whether through positive social word of mouth, the development of original content, or anything in between. So for brands trying to break through the noise caused by more traditional “push” marketing tactics, the Superfan becomes your best friend. Read the rest of this entry »
November 3rd, 2014 by Team Klout
At the heart of Klout is helping people share their experiences online and produce meaningful engagement. We do this through tools on Klout as well as through our partners. In fact, Klout data is shared to 3rd party applications 50 billion times per month. We’re featuring Meshfire as a great example of a partner who is helping people grow their Klout.
We’ve integrated Meshfire with Klout, not only to help you find users in common visually by Klout score, but also to help our virtual community manager, Ember, help you find users to follow. You will never see us recommend that you follow Justin Bieber, or anyone else who won’t engage with you one on one. Instead, we help you find new people to talk to who will be mutually helpful to you and your community. Read the rest of this entry »