January 20th, 2015 by Shawn Szurley
Our community stars program (called “Lithium Stars”) is an important insight into the value we place on recognizing outstanding communities we work with and the people behind them. It is about sharing knowledge with others and providing valuable feedback and constructive criticism.
We want to introduce you to some of our community experts and share some of their stories. Read the rest of this entry »
January 15th, 2015 by Shawn Szurley
Digital marketing experts share how to get the most out of an influencer marketing campaign.
As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the one specific influencer within a sea of influencers that is the exact right fit, how is a brand to know which influencer is right? And what comes next?
Here are 15 tips from digital marketing experts on how to get the most out of an influencer marketing campaign. Read the rest of this entry »
January 12th, 2015 by Shawn Szurley
January is the month of resolutions; whether it’s pledging to eat better, getting in shape or taking a trip, the beginning of the year is a great time to reflect on what’s important and how to make this year better than the last. Resolutions aren’t just for people, they are for brands as well.
We asked brands in our community to outline their social marketing resolutions with us and found that a few marketing trends stood out to us. Read the rest of this entry »
December 19th, 2014 by Shawn Szurley
Did you know that according to the ODM Group, 74% of consumers rely on social media to inform their purchasing decisions? Read the rest of this entry »
December 15th, 2014 by Eric Brown
Why limited organic reach on Facebook will actually make us better
Yes, my friends, you read that correctly. (And I know you did because I heard the collective gasp!) Whether we like the thought of it or not, Facebook is making us better marketers – and all for the sake of improving user experience. And while this may be the unintended result of bringing a brand’s organic reach on the behemoth of a social network pretty much down to zero, it’s undeniably true. Here’s why.
As with everything in this world, things change. Facebook is no exception to this rule. What started out as a rudimentary university-based student communications platform is now one of the largest display ad networks in the world. And, in my mind, that pretty much means one thing: if you want to advertise on Facebook, it’s definitely not going to be free.
So why is this seemingly obvious morsel of information important to mention on the heels of Facebook’s latest announcement explaining that its almighty algorithm would soon curtail the reach of brand posts deemed overly promotional? It’s simple, really. Facebook is telling marketers, “If you want your content to be seen organically, make sure it’s high quality and highly engaging; otherwise, do what you do in every other medium and…buy an ad!” So, as marketers, we really shouldn’t stomp our feet, shaming Facebook for making us actually pay to target their over one billion users with honest-to-goodness advertising. Who are we kidding? It wasn’t going to be free forever. And, truthfully, that’s not a bad thing. Read the rest of this entry »