The Official Klout Blog

Your Weekly Dose of Social Inspiration: @ABC, @Marvel, @AEGWorldwide

October 20th, 2014 by Shawn Szurley

The time has come once again for your weekly dose of social inspiration. This week we are highlighting brands that are reaching out to passionate fans to help spread awareness and creativity on social.

ABC News “Goes Pink” for October

This October, ABC news is asking everyone to make a pledge to learn more about the risks of Breast Cancer. Last year was ABC’s first year launching ABC Goes Pink to spread Breast Cancer awareness. One of their news anchors, Amy Robach agreed to have a mammogram done live on T.V.  and the aftermath was quite extraordinary as Robarch was actually diagnosed with breast cancer. We think it’s very important that both men and women are educated about the risks of Breast Cancer and think that ABC is doing a wonderful job by taking a personal triumph over cancer and pledging to save lives. Read the rest of this entry »

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4 Things to Consider to Become a Customer-Centric Brand

October 17th, 2014 by Heidi Besik

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A recent study conducted by Simply Measured showed that 30% of brands have a dedicated customer service handle on Twitter. However, only 10% of companies answer social media requests within the hour which can largely impact customer sentiment on social media.Think about the last time you were amazed by a product or service. Did you call the brand to express your satisfaction? Probably not. But we’re guessing you did share your happy experience with your friends, likely via social media. Now, think about the last time you were upset with a product or service. While it’s likely you at least thought about calling to express your dissatisfaction, it’s also likely that you also voiced your frustration about your experience on social media.

Social media is transforming the relationship between brands and consumers. It’s no longer a matter of brands simply sending messages back and forth, but rather about finding creative ways to actively engage your customers.

Read the rest of this entry »

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Influence is the New Engagement

October 16th, 2014 by Team Klout

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Another incredible Advertising Week is in the books. This week on Lithium’s Blog, our CMO, Katy Keim revisits her takeaways from the panel discussion we organized this year, “Turn the World Into Your Publisher.”

Our panel brought together respected brands and social influencers in an inspiring conversation about the evolution of influence: Joe Fernandez (Founder of Klout), David Caruso (COO and Partner at United Entertainment Group), Corey Andrew (Musician and Influencer), and Funk Flex (DJ, Musician, and Producer).

Visit Katy’s post to watch the panel and read her big takeaways.

Click here to read Katy’s post

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Your Weekly Dose of Social Inspiration: @MillerCoors, @Subway, @Honda

October 13th, 2014 by Shawn Szurley

It’s already Monday again! Read this week’s social inspiration for how to innovatively engage with your fans inspired from brands we love.

Miller-Lite asks you to pledge for a safer ride home

With football season in full-swing, Miller- Lite wants to make sure you make it home safely. They are doing a month long marketing campaign during October to encourage people to make a pledge to never drink and drive. The pledge states, “I pledge to always use a designated driver or take a cab, bus or train. I hold the key to responsibility.” Each person who visits their site and makes the pledge is entered for a chance to win a Ford-F150®. It is great to see Miller-Lite promoting safety and discouraging drunk driving. Read the rest of this entry »

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Hello, Ello!: Our take on this new social phenomenon

October 10th, 2014 by Katy Keim

This week on Lithium’s Blog, our CMO, Katy Keim talks about the future of Social Media Marketing. If you consider yourself to be even somewhat social media savvy, there’s a very good chance you’ve seen and heard the pomp and circumstance around the latest, exclusive (might we even say, elusive?), and ad-free social media platform: Ello. Should Brands and Marketers care about Ello?

Click here to learn more.

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