The Official Klout Blog

3 Tips to Master the Art of the Follow up

August 8th, 2014 by Nick Cicero

art of following up

We’re all in this together.

You know what I mean, that deluge of communication that happens across any and every platform we maintain a presence on today.

We get emails, texts, and snapchats.

We get tweets, Facebook messages, and IMs.

And we send just as many, if not more, than we receive.

As we use the internet and social media to grow our networks, we gain the ability to meet many more people than previously possible. But good networking is not just about who we can meet and make that first contact with, it’s about who we can build lasting connections and develop trust with.

One of the easiest ways to build that trust comes from following up.

No matter if you’re interviewing for a new job, working a new lead from a conference, or just looking to further a conversation, following up is a key skill that can often trip people up. Read the rest of this entry »

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A Product Manager’s Guide to Building Relationships on Social Media

July 30th, 2014 by Ry Sullivan

A Product Manager's Guide

I’m a product manager here at Klout (now part of the great team at Lithium) who has had the opportunity to work on both our consumer and business products over the past several years. Over the course of that time, I’ve noticed that while these products serve different audiences, they do so by trying to solve a set of problems common to both. Our users—both individuals and brands—turn to social media to help them build meaningful relationships. Individuals like you and me want to share ideas with other similarly minded people; brands, meanwhile, want to improve their products by connecting with and learning from the people who actually use them.

As a set of technologies, social media is designed to help people “create, share or exchange information and ideas.” Yet if that’s the case, why are there so many articles and blog posts—including this one—written about the difficulty of building meaningful relationships in an environment supposedly meant to foster them?

The answer, quite simply, is that social media relationships are complicated because they’re built on top of complicated human relationships. In this post, I want to pass along some of my own learnings about building relationships using social media in the hope that it will help you.

Read the rest of this entry »

Posted in social media | 2 Comments »

5 Ways to Build Stronger Social Media Relationships

July 17th, 2014 by Sahana Ullagaddi

stronger social media relationships

Whether you’re an entrepreneur, marketer, or student, building strong relationships can help you achieve your goals. Doing this isn’t always easy. When there’s so much noise on social media, how do you stand out? Relationships require trust and rapport, which is built through consistent interaction over a period of time.

We asked five experts how they’ve used social media to build stronger relationships with people. Read the rest of this entry »

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World Cup Performances Grow Players’ Social Influence

July 16th, 2014 by Michelle Bertino

At Klout, we love seeing how real world influence translates on social media. From the sensational victories to the devastating losses of the last 31 days, 64 games and 171 goals, we turned to Klout’s treasure trove of social data to help us find which World Cup players’ performance in real life lead them to “win” on social media.

We focused our research on the official World Cup 2014 hashtags: #WorldCup and #WorldCup2014. In case you’re wondering, that’s 97,046,472 tweets sent using the #WorldCup and #WorldCup2014 over the month of World Cup! This data was used to determine the six most mentioned World Cup players. Each of these player’s unforgettable athletic feats, and sometimes infamous antics on the field, helped them rise to the top on social:

#WorldCup

Read the rest of this entry »

Posted in measuring influence, social media, Understanding the Klout Score | 1 Comment »

10 Habits of Highly Engaging Social Media Users

July 2nd, 2014 by Amanda Nelson

10 Habits of Highly Engaging Social Media Users

Social media engagement is simply the act of responding and communicating in social media in order to grow the conversation. While there are many ways to engage on social media, and there is no perfect method or silver bullet, here are 10 approaches that have proven successful for me as a community manager in the past. Read the rest of this entry »

Posted in social media | 467 Comments »