October 24th, 2014 by Heidi Besik
Marketers today face some unique challenges on social. It’s hard to keep up with the plethora of social networks, let alone create a unique strategy for each that engages people. Even when you do build a customized strategy, it’s still hard to reach the right people, on the right networks. With over 90% of consumers distrusting ads today, how do you get them to engage with your brand? Read the rest of this entry »
October 22nd, 2014 by Jon Dick
This week the Interactive Advertising Bureau (IAB) hosted a Town Hall on User Generated Content (UGC). For marketers, this event signals the increasing importance of UGC (aka earned media) in mainstream marketing. At Lithium & Klout, we have championed this shift to people-powered marketing for some time and we’re excited by the growing industry focus.
Our excitement about the shift towards UGC is not only because we believe it’s the most effective form of marketing, but also because it signals an increase in the amount of content being created. We believe that everyone has unique passions and experiences that they should share with the world. As social media has become mainstream, more people are willing to share their opinions online more regularly. One of Klout’s primary goals is to help people create great content, and we love this trend. Read the rest of this entry »
October 20th, 2014 by Shawn Szurley
The time has come once again for your weekly dose of social inspiration. This week we are highlighting brands that are reaching out to passionate fans to help spread awareness and creativity on social.
ABC News “Goes Pink” for October
This October, ABC news is asking everyone to make a pledge to learn more about the risks of Breast Cancer. Last year was ABC’s first year launching ABC Goes Pink to spread Breast Cancer awareness. One of their news anchors, Amy Robach agreed to have a mammogram done live on T.V. and the aftermath was quite extraordinary as Robarch was actually diagnosed with breast cancer. We think it’s very important that both men and women are educated about the risks of Breast Cancer and think that ABC is doing a wonderful job by taking a personal triumph over cancer and pledging to save lives. Read the rest of this entry »
October 17th, 2014 by Heidi Besik
A recent study conducted by Simply Measured showed that 30% of brands have a dedicated customer service handle on Twitter. However, only 10% of companies answer social media requests within the hour which can largely impact customer sentiment on social media.Think about the last time you were amazed by a product or service. Did you call the brand to express your satisfaction? Probably not. But we’re guessing you did share your happy experience with your friends, likely via social media. Now, think about the last time you were upset with a product or service. While it’s likely you at least thought about calling to express your dissatisfaction, it’s also likely that you also voiced your frustration about your experience on social media.
Social media is transforming the relationship between brands and consumers. It’s no longer a matter of brands simply sending messages back and forth, but rather about finding creative ways to actively engage your customers.
Read the rest of this entry »
October 16th, 2014 by Team Klout
Another incredible Advertising Week is in the books. This week on Lithium’s Blog, our CMO, Katy Keim revisits her takeaways from the panel discussion we organized this year, “Turn the World Into Your Publisher.”
Our panel brought together respected brands and social influencers in an inspiring conversation about the evolution of influence: Joe Fernandez (Founder of Klout), David Caruso (COO and Partner at United Entertainment Group), Corey Andrew (Musician and Influencer), and Funk Flex (DJ, Musician, and Producer).
Visit Katy’s post to watch the panel and read her big takeaways.