The Official Klout Blog

Four Questions to Ask Before Running an Influencer Program

November 19th, 2014 by Heidi Besik

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So, you want to run an influencer program, but you’re not quite sure how it works or what is the best way to begin. You know other companies have had great success, but you don’t know their secret recipe. How do you find influencers? How do you get them interested? Do you pay them?

Before we explore the answers, let’s talk about influencers. Why do influencers matter so much? Influencers are people with the power to spread the message of your brand to a targeted audience. They may include industry analysts, professional bloggers, journalists and passionate online enthusiasts who create content and maintain a loyal following. Read the rest of this entry »

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The Community ROI Equation: Engagement, Behavioral Change, Content

November 14th, 2014 by Shawn Szurley

At the Fever Bee conference in October, Rachel Happe (@rhappe), of The Community Roundtable, started off her session by talking about the importance of marketers focusing on driving behavioral change as the end goal rather than only engagement.

In a community and on social, activity and engagement go hand-in-hand. What’s an Instagram post without likes or a tweet without favorites? We post on social and interact within our community so that people listen and engage with our content. Without engagement the success of your content is harder to validate. You cannot be an influencer or a thriving online community if you are the only one talking. That’s where the ABC’s come into play.

Screenshot 2014-11-04 15.03.29 Read the rest of this entry »

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Superfans: A Brand’s Biggest Ally

November 11th, 2014 by Katy Keim

Given the speed at which technology is rapidly evolving, consumer behaviors are following suit at an equally frenetic pace. In a world of extreme customer expectations, staying “ahead of the curve” actually means, whether we like to admit it or not, “barely keeping up.”

Savvy brands, however, have been quick to learn that the best marketing is the kind that engages with consumers at a personal level, sparks conversation across multiple platforms, and inspires creativity and thought leadership. This is precisely where the Superfan comes into play. Superfans are highly connected individuals whose influence can help raise a brand’s message to new levels. But even more important than this is the simple fact that Superfans truly love the brands they support and are typically eager to lend their voice to help your brand succeed and grow – whether through positive social word of mouth, the development of original content, or anything in between. So for brands trying to break through the noise caused by more traditional “push” marketing tactics, the Superfan becomes your best friend. Read the rest of this entry »

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How Meshfire Users Are Igniting Their Klout

November 3rd, 2014 by Team Klout

At the heart of Klout is helping people share their experiences online and produce meaningful engagement. We do this through tools on Klout as well as through our partners. In fact, Klout data is shared to 3rd party applications 50 billion times per month. We’re featuring Meshfire as a great example of a partner who is helping people grow their Klout.

We’ve integrated Meshfire with Klout, not only to help you find users in common visually by Klout score, but also to help our virtual community manager, Ember, help you find users to follow. You will never see us recommend that you follow Justin Bieber, or anyone else who won’t engage with you one on one. Instead, we help you find new people to talk to who will be mutually helpful to you and your community. Read the rest of this entry »

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5 Ways Smart Marketers Accrue Social Influence

October 31st, 2014 by Katy Keim

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It’s no secret consumers have more power than ever regarding a brand’s online reputation.

The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer.

That’s why it’s imperative to identify a brand’s online influencers and determine how best to interact with these individuals, as they are going to make a large impact on a brand’s target audience through their opinion leadership and extensive social circles.

Below are five tips on how marketers can effectively interact with consumers and gain insight into what type of content drives the most consumer engagement. Read the rest of this entry »

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