July 1st, 2015 by Team Klout
New Klout study reveals “personalized” user schedules have maximum reach
When’s the best time to post on social to reach the most people? When are people most likely to respond on social? At Klout, we thought we’d take a deep dive into this and find some answers. Now granted, numerous studies look at the best times to post on social, but the study we just completed takes that one step further and looks at the importance of personalized posting schedules to maximize engagement. We also worked with a huge sample size, analyzing 144 million posts and more than 1.1 billion reactions (a reaction being likes/comments/retweets, etc. on posts).
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June 25th, 2015 by Katy Keim
As a Bay Area company, we’re celebrating the Oakland-based Golden State Warriors’ NBA Championship win. And while they dominated on the court, they also dominated on social media. Wow! We were impressed with their approach and their use of #DubNation to unite, rally, energize and engage their fan base. Whether fans bought tickets or not, no one was left out when it came to #DubNation.
While we’re still celebrating the Golden State victory, we thought it’d be interesting to look at how social played such a key role connecting both teams with their fans.
To do so, we looked to Klout, which tracks social media activity and influence based on Twitter, Facebook and other social channel reach, engagement and influence. Read the rest of this entry »
June 18th, 2015 by Tyler Singletary
Today we’re pleased to announce a new partnership with Wayin, our preferred social display partner, that will enable marketers using the Wayin platform to find and promote the best social content possible.
Along with keywords, location information and demographic details, Wayin customers can now leverage Klout Data to filter out low-quality accounts and spammers from their searches, focusing on more relevant, top-level influencers. Searches can also be ranked according to Klout Scores, which is particularly beneficial for customers who want to prioritize top influencers while still including lower-quality accounts in a search. Further, Wayin customers will be able to filter the stream for profiles with relevant interests and influence topics, tailored to the campaign and brand’s goals. Read the rest of this entry »
May 25th, 2015 by Eric Brown
Summer is around the corner and who isn’t looking forward to a trip on their favorite airline with a stay in their favorite hotel? We’re excited to announce the Klout 50: Summer Travel Edition, which identifies the top 25 airlines and 25 hotels around the world based on their social engagement and expertise. That’s right, now you can see if your favorites made it onto the list and find out who’s going to be most responsive on social. These travel and hospitality leaders achieved the most influence among their followers for the way they connect and share experiences on social, and also for the expertise they deliver to make everyone’s vacations and business trips better.
Here’s how we did it. The Klout 50 rankings are generated by each brand’s Klout Score, which tracks social engagement, sharing, and influence. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas by discerning the expertise of any profile throughout the topic ontology. (Did you hear that, 10,000!) Read the rest of this entry »
May 22nd, 2015 by Sahana Ullagaddi
If you’ve ever wanted a behind-the-scenes look at how Klout Perks works with brands, we’re excited to share our brand new video with you today!
As you may already knew, the collective power of social media has changed the dynamic between brands and consumers. Consumers continue to trust powerful peer recommendations over paid media by a whopping 90%, allowing them to influence purchase decisions and have a stronger voice than ever. Read the rest of this entry »