The Official Klout Blog

The Klout 50: The Most Influential Brands on Social Media

October 30th, 2014 by Katy Keim

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We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement — what we’re calling the Klout 50.

We compiled this list by analyzing the Interbrand 2014 Best Global Brand report and translating their social influence on the Klout scale. According to our data, these brands set the standard for sharing top tier digital content and consistently engaging their audience. Read the rest of this entry »

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Your Weekly Dose of Social Inspiration: @Kia, @Tacobell, @2KSports

October 27th, 2014 by Shawn Szurley

Welcome back for another Monday filled with social inspiration. This week we are highlighting more brands that are coming up with innovative ways to launch campaigns and entice their fans.

Taco Bell helps fans become “ballers on a budget”

Taco Bell recently released the Dollar Cravings Menu, which features over 11 different items for only $1 each. To promote their new menu, they released a series of videos on their Youtube channel called $1 Cravings Menu | 2014 Taco Bell Haul. In each of these videos they do a “haul” of some of the items available on the menu and do a live taste test. We think these videos are a very clever way to creatively promote new menu items and leave viewers with their mouths watering.

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Kia Motors encourages teens to drive safely

Kia Motors is joining forces with B.R.A.K.E.S (Be Responsible And Keep Everyone Safe) for Teen Driver Safety Week. The partnership is aimed to help educate teens on safe driving skills. To help B.R.A.K.E.S fund additional classes across the country to promote teen driver safety, Kia will donate to the cause. We love that Kia is making a stand for the importance of teen-driver education and think it is a fantastic cause.

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2K Sports releases life-like mobile game

2K sports has found a way to capitalize on the growing impact of mobile. Their new game NBA 2K15 was launched last Thursday for the first time on iOS and Android devices. They are transcending the market by offering their game – that could once only be played at home- to all of their on-the-go players through their new mobile game. We love how they are taking gaming to the next level!

We want to hear from you! With Halloween quickly approaching have you seen any brands using the holiday to amplify their campaigns? Let us know in the comments below!

 

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Klout Perks in 3 Easy Steps

October 24th, 2014 by Heidi Besik

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Marketers today face some unique challenges on social. It’s hard to keep up with the plethora of social networks, let alone create a unique strategy for each that engages people. Even when you do build a customized strategy, it’s still hard to reach the right people, on the right networks. With over 90% of consumers distrusting ads today, how do you get them to engage with your brand? Read the rest of this entry »

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Putting the “U” back in UGC

October 22nd, 2014 by Jon Dick

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This week the Interactive Advertising Bureau (IAB) hosted a Town Hall on User Generated Content (UGC). For marketers, this event signals the increasing importance of UGC (aka earned media) in mainstream marketing. At Lithium & Klout, we have championed this shift to people-powered marketing for some time and we’re excited by the growing industry focus.

Our excitement about the shift towards UGC is not only because we believe it’s the most effective form of marketing, but also because it signals an increase in the amount of content being created. We believe that everyone has unique passions and experiences that they should share with the world. As social media has become mainstream, more people are willing to share their opinions online more regularly. One of Klout’s primary goals is to help people create great content, and we love this trend. Read the rest of this entry »

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Your Weekly Dose of Social Inspiration: @ABC, @Marvel, @AEGWorldwide

October 20th, 2014 by Shawn Szurley

The time has come once again for your weekly dose of social inspiration. This week we are highlighting brands that are reaching out to passionate fans to help spread awareness and creativity on social.

ABC News “Goes Pink” for October

This October, ABC news is asking everyone to make a pledge to learn more about the risks of Breast Cancer. Last year was ABC’s first year launching ABC Goes Pink to spread Breast Cancer awareness. One of their news anchors, Amy Robach agreed to have a mammogram done live on T.V.  and the aftermath was quite extraordinary as Robarch was actually diagnosed with breast cancer. We think it’s very important that both men and women are educated about the risks of Breast Cancer and think that ABC is doing a wonderful job by taking a personal triumph over cancer and pledging to save lives. Read the rest of this entry »

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