The Official Klout Blog

A Product Manager’s Guide to Building Relationships on Social Media

July 30th, 2014 by Ry Sullivan

A Product Manager's Guide

I’m a product manager here at Klout (now part of the great team at Lithium) who has had the opportunity to work on both our consumer and business products over the past several years. Over the course of that time, I’ve noticed that while these products serve different audiences, they do so by trying to solve a set of problems common to both. Our users—both individuals and brands—turn to social media to help them build meaningful relationships. Individuals like you and me want to share ideas with other similarly minded people; brands, meanwhile, want to improve their products by connecting with and learning from the people who actually use them.

As a set of technologies, social media is designed to help people “create, share or exchange information and ideas.” Yet if that’s the case, why are there so many articles and blog posts—including this one—written about the difficulty of building meaningful relationships in an environment supposedly meant to foster them?

The answer, quite simply, is that social media relationships are complicated because they’re built on top of complicated human relationships. In this post, I want to pass along some of my own learnings about building relationships using social media in the hope that it will help you.

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5 Ways to Build Stronger Social Media Relationships

July 17th, 2014 by Sahana Ullagaddi

stronger social media relationships

Whether you’re an entrepreneur, marketer, or student, building strong relationships can help you achieve your goals. Doing this isn’t always easy. When there’s so much noise on social media, how do you stand out? Relationships require trust and rapport, which is built through consistent interaction over a period of time.

We asked five experts how they’ve used social media to build stronger relationships with people. Read the rest of this entry »

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World Cup Performances Grow Players’ Social Influence

July 16th, 2014 by Michelle Bertino

At Klout, we love seeing how real world influence translates on social media. From the sensational victories to the devastating losses of the last 31 days, 64 games and 171 goals, we turned to Klout’s treasure trove of social data to help us find which World Cup players’ performance in real life lead them to “win” on social media.

We focused our research on the official World Cup 2014 hashtags: #WorldCup and #WorldCup2014. In case you’re wondering, that’s 97,046,472 tweets sent using the #WorldCup and #WorldCup2014 over the month of World Cup! This data was used to determine the six most mentioned World Cup players. Each of these player’s unforgettable athletic feats, and sometimes infamous antics on the field, helped them rise to the top on social:

#WorldCup

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Posted in measuring influence, social media, Understanding the Klout Score | 1 Comment »

10 Habits of Highly Engaging Social Media Users

July 2nd, 2014 by Amanda Nelson

10 Habits of Highly Engaging Social Media Users

Social media engagement is simply the act of responding and communicating in social media in order to grow the conversation. While there are many ways to engage on social media, and there is no perfect method or silver bullet, here are 10 approaches that have proven successful for me as a community manager in the past. Read the rest of this entry »

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New Research from Klout: How to Maximize Your Engagement During the #WorldCup

June 17th, 2014 by Michelle Bertino

We recently published our findings about which topics help you create the biggest reaction online, and which social channels generate the greatest engagement for these topics.

We’ve found that content about Entertainment and Lifestyle are the two most engaged topics on both Facebook and Twitter, with music and television ranking #1 and #2 on each network respectively. Moving beyond the top 10, we uncovered some surprising differences between topics people engage with on each of the two networks.

As we’ve said at Klout, the best way to strike a chord with your unique set of friends and followers is to create content that is likely to resonate with them. With the World Cup commanding billions of soccer fan’s attentions for the next month, Soccer (or Fútbol) is a highly engaged topic online. The World Cup is expected to be the most social sporting event in history, so knowing where your social media posts will have the biggest impact is valuable. According to our research, your content about Cristiano Ronaldo’s game winning goal will likely have a bigger impact as a tweet, than a Facebook status. Soccer ranks #16 on Twitter and only #94 on Facebook.

Soccer

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Posted in measuring influence, social media, Understanding the Klout Score | 3 Comments »