February 9th, 2015 by Eric Brown
In November 2014, we released our Klout 50 Retailer list that measured retailers that had the most social influence among consumers. While Amazon, Target and Walmart made the top three, we wondered how supermarkets are faring. How connected do shoppers feel in relation to their supermarket’s social media presence? Is it worth supermarkets’ time and effort to implement a social strategy?
And supermarkets are doing a great job. We pulled the research and identified the top 10 supermarkets with the highest Klout Scores. The ratings are based on the National Retail Federation’s 2014 Top 100 Retailers report and the supermarkets’ corresponding Klout Scores. Read the rest of this entry »
January 20th, 2015 by Shawn Szurley
Our community stars program (called “Lithium Stars”) is an important insight into the value we place on recognizing outstanding communities we work with and the people behind them. It is about sharing knowledge with others and providing valuable feedback and constructive criticism.
We want to introduce you to some of our community experts and share some of their stories. Read the rest of this entry »
January 15th, 2015 by Shawn Szurley
Digital marketing experts share how to get the most out of an influencer marketing campaign.
As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the one specific influencer within a sea of influencers that is the exact right fit, how is a brand to know which influencer is right? And what comes next?
Here are 15 tips from digital marketing experts on how to get the most out of an influencer marketing campaign. Read the rest of this entry »
January 12th, 2015 by Shawn Szurley
January is the month of resolutions; whether it’s pledging to eat better, getting in shape or taking a trip, the beginning of the year is a great time to reflect on what’s important and how to make this year better than the last. Resolutions aren’t just for people, they are for brands as well.
We asked brands in our community to outline their social marketing resolutions with us and found that a few marketing trends stood out to us. Read the rest of this entry »
December 19th, 2014 by Heidi Besik
Did you know that according to the ODM Group, 74% of consumers rely on social media to inform their purchasing decisions? Read the rest of this entry »