The Official Klout Blog

The One Direction Hiatus: Who Survives a Solo Career Based on Social Media?

August 27th, 2015 by Francisca Fanucchi

1D

Here at Lithium we were heartbroken to hear the news that 1D was going on a “break.” How is this possible? And what will we do for an entire year without the gang together? We’re only half kidding, but in all seriousness, we took a double take and thought what would happen if they each pursued solo careers and who would “make it” based on social media influence?

We used Klout data – which processes more than 15 billion pieces of social data every day – to see which 1D member’s solo career would be hot and which would not.  Read the rest of this entry »

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Show Your Support. Vote for Lithium + Klout at SXSW 2016

August 24th, 2015 by Katy Keim

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We’re gearing up for SXSW 2016 and are super excited to have three sessions in this year’s SXSW PanelPicker. Dr. Wu, the Klout data team and I along with Brooks Running and Sephora are nominated.

Do any of you have sessions in the SXSW 2016 PanelPicker? We’d love to see what you have in the docket and show our support for your proposed sessions. Let us know in the comments.

SXSW is known for showcasing the brightest industry leaders from around the world on a variety of topics. This year is no different. SXSW 2016 Interactive will showcase Adam Silver, Commissioner of the NBA, Anthony Foxx, US Secretary of Transportation and Guy Kawasaki, Chief Evangelist at Canva to name a few of the featured speakers.

It’s shaping up to be a great show, and we hope to contribute to the content. For Lithium’s sessions to get selected, we need your votes!  Read the rest of this entry »

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3 Ways to Drive Traffic and Revenue from Influencer Images

August 20th, 2015 by Team Klout

Influencer marketing has become an increasingly attractive way for marketers to inspire consumers and to forge authentic relationships with a broad set of fans. One of the more power-packed influencer initiatives that comes to mind is “#GLApacked” from Mercedes-Benz. To kick off the campaign, the luxury auto retailer tapped four Instagram influencers as well as two brand ambassadors to give their venerable vehicles a more youthful appeal. The kicker: Influencers were asked to emphasize the experience of owning a GLA. Almost counterintuitively, they were encouraged to avoid snapping explicit photos of the car itself.

So, what do you get when you combine popular Instagrammers, (relatively) product-free content, and a subtle brand plug? For starters, over 90 million impressions and a 100% net positive consumer response. What this tells us, beyond the fact that influencers are indeed influential, is that today’s consumer is highly receptive to this sort of marketing. More importantly, their opinions don’t necessarily hinge on your products or services. For the consumer of today, it’s about how those products and services factor into, help to improve, or add excitement to their life. Read the rest of this entry »

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#JonVoyage: a case of real-time social media tracking

August 12th, 2015 by Francisca Fanucchi

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Jon Stewart’s final episode of the Daily Show created quite a buzz on social as the entertainer bid farewell after 16 years of broadcast. In order to gauge just how significant an impact Jon Stewart had on social, we used our Lithium social media monitoring tool (i.e., Monitor Wall) to track all Twitter activity during his final show. This tool tracks in real time to show what’s happening around a specific Twitter handle. The feature is used by brands to easily and visibly track and display what their customers are discussing in real-time and what’s trending on social in relation to their brand.

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The Klout 50: Back to School Edition 2015

August 10th, 2015 by Eric Brown

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As students head back to college and move into a learning mindset, we thought it’d be fascinating to take a look at how colleges and universities around the world rank up when it comes to their social media influence. It got us wondering:  Do the top universities also have the most influence on social?

So, we pulled the Klout Scores for the Top 50 universities as they are ranked by The U.S. News and World Report Best Global Universities Rankings. Harvard University takes the lead, followed by the Massachusetts Institute of Technology in both the report and their Klout Score.

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