July 23rd, 2015 by Sahana Ullagaddi
“We pursued Klout Perks as an efficient avenue to get our Fair Trade message in front of a lot of people in a really authentic way.” – Bennett Wetch, Senior Manager, Tech Innovation– Fair Trade USA
Who doesn’t love yummy treats and awesome goods, especially when they were produced by farmers and workers who were justly compensated? Fair Trade USA helps farmers in developing countries build healthy, sustainable businesses with worker safe conditions that positively influence their communities. A purchase of Fair Trade Certified goods can improve an entire community’s day-to-day life. That means absolutely no guilt when you stock up on Larabars and barkTHINS chocolate!
We sat down with Fair Trade USA’s Senior Manager of Tech Innovation, Bennett Wetch, to talk about how they’re using Klout Perks influencer marketing campaigns to drive brand awareness and engagement. Read the rest of this entry »
July 10th, 2015 by Amanda Nelson
For many brands, an influencer program is a common and effective component to the marketing arsenal. It establishes credibility for your brand, generates buzz and leads, creates limitless content opportunities, and exposes your brand to new audiences. In the past year, RingLead has developed and grown our influencer marketing program to over 75 influencers and guest bloggers, which has resulted in a 300% increase in web traffic and double the number of monthly leads.
The term “influencer” means many things to many people, so you must define it for your brand, and ensure you’re reaching out to the right people. While the factors can vary depending on your industry and subject matter, there are some basic criteria to keep in mind when finding influencers. Read the rest of this entry »
July 1st, 2015 by Team Klout
New Klout study reveals “personalized” user schedules have maximum reach
When’s the best time to post on social to reach the most people? When are people most likely to respond on social? At Klout, we thought we’d take a deep dive into this and find some answers. Now granted, numerous studies look at the best times to post on social, but the study we just completed takes that one step further and looks at the importance of personalized posting schedules to maximize engagement. We also worked with a huge sample size, analyzing 144 million posts and more than 1.1 billion reactions (a reaction being likes/comments/retweets, etc. on posts).
Read the rest of this entry »
June 25th, 2015 by Katy Keim
As a Bay Area company, we’re celebrating the Oakland-based Golden State Warriors’ NBA Championship win. And while they dominated on the court, they also dominated on social media. Wow! We were impressed with their approach and their use of #DubNation to unite, rally, energize and engage their fan base. Whether fans bought tickets or not, no one was left out when it came to #DubNation.
While we’re still celebrating the Golden State victory, we thought it’d be interesting to look at how social played such a key role connecting both teams with their fans.
To do so, we looked to Klout, which tracks social media activity and influence based on Twitter, Facebook and other social channel reach, engagement and influence. Read the rest of this entry »
June 18th, 2015 by Tyler Singletary
Today we’re pleased to announce a new partnership with Wayin, our preferred social display partner, that will enable marketers using the Wayin platform to find and promote the best social content possible.
Along with keywords, location information and demographic details, Wayin customers can now leverage Klout Data to filter out low-quality accounts and spammers from their searches, focusing on more relevant, top-level influencers. Searches can also be ranked according to Klout Scores, which is particularly beneficial for customers who want to prioritize top influencers while still including lower-quality accounts in a search. Further, Wayin customers will be able to filter the stream for profiles with relevant interests and influence topics, tailored to the campaign and brand’s goals. Read the rest of this entry »