April 22nd, 2015 by Eric Brown
It’s that time of year! The NBA Playoffs are in full swing. While we know you have a favorite team and players, we thought we’d do a little research (yes, we’re quite fond of research here at Lithium and Klout, what can we say? We’re geeks!) to find out which of these contenders has the most influence across social networks.
Here are the winners:
• Most Influential Team: Chicago Bulls
• Western Conference: Houston Rockets
• Eastern Conference: Chicago Bulls
• MVP Candidate: LeBron James
A few of the reasons the Chicago Bulls generate such a high score are because they leverage all networks (Twitter, Instagram, Facebook, Vine); they do live tweets of press conferences and games; they are innovative in their use of hashtags to engage followers (#SeeRed, #PlayoffJimmy, #DRoseTakeOver); they post fun facts, milestones of the of the Bull’s history and do social game recaps. This level of social activity keeps their fans deeply engaged with them online.
LeBron James posts interesting content, leverages Instagram, gets super personal about family, dentist visits, what he eats, etc. on Twitter, directly tweets other NBA players, rappers and celebrities and posts about Nike and other sponsors –all of which make him very engaging to follow.
In case you’re wondering, Klout measures a person’s influence on Twitter, Facebook and other social networks by tracking their activity and influence with followers and topics. You can sign up for your own Klout Score for free and see how you compare with your favorites as well as see how what you do on social matters. If you’re business or a blogger, it’s a great way to connect to the people that other people love to follow. Read the rest of this entry »
April 13th, 2015 by Amanda Nelson
Influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in online and offline communities, and create great content. With a little patience, you can create a marketing program targeting to reach and work with the great influencers in your space. Here’s how to get started.
Find Your Influencers
The first step is to create a list of influencers for outreach. Some may be top of mind, such as Chris Brogan for social media, while others may be not be as well known, yet still important to include. Use tools like Klout to find the influencers in your space, and Twitter’s “Who to Follow” and “Similar To” suggestions. These tools are incredibly helpful in finding people akin to those you already follow and trust. Read the rest of this entry »
March 31st, 2015 by Eric Brown
If the growing popularity of the selfie stick wasn’t proof enough that selfies are the most valuable piece of social content swirling around the interwebs today, then this announcement certainly will turn you into a believer. The geniuses behind Klout have been busy concocting a new algorithm that finally gives selfies the social influencer credit they deserve, giving an extra special (and rather substantial, might we say) boost to the Klout scores of the many fabulously narcissistic selfie-takers all around the world. Whoever said “a selfie a day keeps all modesty away” was just talking all sorts of silly! Read the rest of this entry »
March 30th, 2015 by Sahana Ullagaddi
It’s a day you either hate or love. Yes, we’re talking about April Fools’ Day on, as if you didn’t know, April 1st. Most of us will share a good laugh or two and watch out for pranks from colleagues and friends all day. Some of us will pull those all-in-the-name-of-fun pranks and perhaps laugh the hardest (ha ha, okay, sorry!). In the spirit of a light-hearted day of laughter, we thought we’d find out who ranks as the top 10 comedians with the most Klout on social. Read the rest of this entry »
February 9th, 2015 by Eric Brown
In November 2014, we released our Klout 50 Retailer list that measured retailers that had the most social influence among consumers. While Amazon, Target and Walmart made the top three, we wondered how supermarkets are faring. How connected do shoppers feel in relation to their supermarket’s social media presence? Is it worth supermarkets’ time and effort to implement a social strategy?
And supermarkets are doing a great job. We pulled the research and identified the top 10 supermarkets with the highest Klout Scores. The ratings are based on the National Retail Federation’s 2014 Top 100 Retailers report and the supermarkets’ corresponding Klout Scores. Read the rest of this entry »