December 15th, 2014 by Eric Brown
Why limited organic reach on Facebook will actually make us better
Yes, my friends, you read that correctly. (And I know you did because I heard the collective gasp!) Whether we like the thought of it or not, Facebook is making us better marketers – and all for the sake of improving user experience. And while this may be the unintended result of bringing a brand’s organic reach on the behemoth of a social network pretty much down to zero, it’s undeniably true. Here’s why.
As with everything in this world, things change. Facebook is no exception to this rule. What started out as a rudimentary university-based student communications platform is now one of the largest display ad networks in the world. And, in my mind, that pretty much means one thing: if you want to advertise on Facebook, it’s definitely not going to be free.
So why is this seemingly obvious morsel of information important to mention on the heels of Facebook’s latest announcement explaining that its almighty algorithm would soon curtail the reach of brand posts deemed overly promotional? It’s simple, really. Facebook is telling marketers, “If you want your content to be seen organically, make sure it’s high quality and highly engaging; otherwise, do what you do in every other medium and…buy an ad!” So, as marketers, we really shouldn’t stomp our feet, shaming Facebook for making us actually pay to target their over one billion users with honest-to-goodness advertising. Who are we kidding? It wasn’t going to be free forever. And, truthfully, that’s not a bad thing. Read the rest of this entry »
December 8th, 2014 by Heidi Besik
As we wrap up 2014, we feel incredibly fortunate to have worked with over 300 world-leading brands on successful Klout Perks campaigns. Klout Perks enable brands to easily generate earned media through powerful content creation. Brands have leveraged Klout to enhance their product launches, special promotions and events to name a few use cases by targeting social influencers who organically become their top brand ambassadors. We identify the influencers that matter, and they create the user generated content that catapults a brand’s marketing efforts even further. Read the rest of this entry »
December 5th, 2014 by Shawn Szurley
We can’t believe 2014 is over. Oh how time flies when you’re having fun! So much happens so quickly in the social sphere that it can be hard to keep up. When was the Super Bowl? Who won the World Cup? Which iPhone are we on now? Don’t fret. We’ve wrapped up the most influential social conversations that hit the internet in 2014.
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December 3rd, 2014 by Amanda Nelson
It’s amazing what you can learn from listening and engaging on social media. One of the greatest opportunities is learning how to better your product or service by gathering product feedback, complaints and research from social media.
Social media is not as controlled as a focus group, but it can expand beyond the walls of one room and help you amplify your quest for product insight. But where do you start? Here are the three steps. Read the rest of this entry »
November 26th, 2014 by Eric Brown
Whether you’re in the US and about to enjoy Thanksgiving or somewhere else in the world about to kick off the holiday season, food is central to most of our celebrations.
Some of us are natural chefs capable of serving up new dishes with ease. Others rely on recipes passed down from one generation to the next. Some of us may be learning to cook with services like Blue Apron (certainly a favorite among many of my friends). And yes, there are those of us who just watch mouth-watering cooking shows on TV. For all of us, food and dining are a thrill.
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