The Official Klout Blog

ModCloth, Society6 and Wolf & Badger Triumph As Top Social Shopping Sites this Holiday Season

November 25th, 2015 by Francisca Fanucchi

Hello, holiday season!

The holiday season is finally here and if you haven’t started to think about your shopping strategy, you’re probably late to the game. With 25% of shoppers saying they have done some holiday shopping before Halloween, ’tis the season of shopping whether you like it or not.

Plus, many retailers are opening their doors even earlier this Thanksgiving so it’s obvious that we need a meticulous strategy to keep up with the smartest of the shoppers (and to get the best deals, of course).

ModCloth, Society6 and Wolf & Badger Triumph As Top Social Shopping Sites this Holiday Season

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The Klout Score Methodology Secrets Revealed

November 5th, 2015 by Francisca Fanucchi

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Last week, Lithium Klout data scientists presented an academic paper titled “Klout Score: Measuring Influence Across Multiple Social Networks,” during the IEEE BigData 2015 Conference. The paper gives a look behind the Klout Score and the big data that powers it.

The paper is significant because – for the first time ever – it explains the methodology behind the Klout Score.  It details how the Klout data science team employs a scalable system that assigns Klout Scores by processing 45 billion interactions daily, and captures 3,600 different actions that then factor into the Klout Score.

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Success Story: Learn How You Too Can Leverage Klout Data to Drive Word of Mouth, Impressions & Revenue

November 5th, 2015 by Janice Kim

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Looking for a way to drive word of mouth, impressions and revenue? So are brands like Reebok and Famous Footwear. They turned to Insightpool, the predictive Word of Mouth (WOM) platform experts, to generate impressive business results.

So how did Insightpool enable these brands to achieve stellar results? They leveraged Klout to provide the best insights to their customer through Klout’s data of more than 700 million users.

We’re excited to show you in this success story how Insightpool enabled customers like Reebok to grow their WOM 33% higher than their competitor using Klout Data.

Read the case study here

Interested in learning more about Klout Data?

- For more about how social influence and expertise can help you achieve business results, click here to read how Klout Data brings you a market-leading advantage.

- Ready to harness the power of Klout Data? Take the next step with our API here.

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Which Horror TV Stars Are Creating the Most Screams on Social?

October 28th, 2015 by Francisca Fanucchi


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Just in time for Halloween, social media exploded this week with two major cliffhangers from The Walking Dead and fans did not shy away from sharing their outrage and shock on the internet. These zombie apocalypse fanboys and girls are just the beginning. We’ve seen a resurrection of horror TV fans with major networks picking up horror series and Oscar-winning actors (and even pop stars) taking on the scariest of the roles.

While the rest of America is still recovering from their Walking Dead hangover and with trick-or-treating just days away we needed to know the top horror TV stars who are scary good at social media.

Using Klout data, we went on a hunt to scare up the social media winners and losers of the most horrific (and favorite) TV shows. First, we used IMDB to look at the most popular horror TV series. We then pulled the top 10 actors (based on episode appearance) from each of the selected series: The Walking Dead, American Horror Story, Scream Queens and Sleepy Hollow to power the list.

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The Empire Phenomenon: Hip-Hop Cash Kings or Klout Kings?

September 22nd, 2015 by Francisca Fanucchi



Fox’s hit TV show, Empire, is returning for season two. Who’s excited? If you’re not one of the 17.3 million viewers, the premise of the show is based on a music mogul and all the drama that comes with creating a dynasty. The show has been called a modern day soap opera – maybe it’s the cultural diversity, entrepreneurial hustling, salacious romances, celebrity cameos, the outrageously glam wardrobe or all of the above. But there’s no doubt that the Fox TV show has created a movement – both on social media (#TeamCookie) and in our living rooms.

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