May 25th, 2015 by Eric Brown
Summer is around the corner and who isn’t looking forward to a trip on their favorite airline with a stay in their favorite hotel? We’re excited to announce the Klout 50: Summer Travel Edition, which identifies the top 25 airlines and 25 hotels around the world based on their social engagement and expertise. That’s right, now you can see if your favorites made it onto the list and find out who’s going to be most responsive on social. These travel and hospitality leaders achieved the most influence among their followers for the way they connect and share experiences on social, and also for the expertise they deliver to make everyone’s vacations and business trips better.
Here’s how we did it. The Klout 50 rankings are generated by each brand’s Klout Score, which tracks social engagement, sharing, and influence. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas by discerning the expertise of any profile throughout the topic ontology. (Did you hear that, 10,000!) Read the rest of this entry »
May 22nd, 2015 by Sahana Ullagaddi
If you’ve ever wanted a behind-the-scenes look at how Klout Perks works with brands, we’re excited to share our brand new video with you today!
As you may already knew, the collective power of social media has changed the dynamic between brands and consumers. Consumers continue to trust powerful peer recommendations over paid media by a whopping 90%, allowing them to influence purchase decisions and have a stronger voice than ever. Read the rest of this entry »
May 5th, 2015 by Sahana Ullagaddi
Since Klout joined forces with Lithium in 2014, we’ve all been working tirelessly to imagine what the next phase of the Klout experience could be. Well, friends, that day has come.
We’ve listened to your feedback, and we’re excited to begin unveiling a number of enhancements to Klout. In a digital world full of noise, these features bring more context to the Klout Score by helping people make better decisions and creating greater trust in whom to follow and in topics that are most relevant to them.
We’re introducing a new way to discover the most influential subject matter experts on social media. This feature will make it easier for people to make personal decisions based on the right context and with a higher degree of trust, based on the expertise of the people they choose to follow. By adding this new dimension to Klout Scores, we hope to ultimately pave the way for our users to have better, more immersive, more meaningful, and more relevant experiences with brands and each other. Read the rest of this entry »
April 22nd, 2015 by Eric Brown
It’s that time of year! The NBA Playoffs are in full swing. While we know you have a favorite team and players, we thought we’d do a little research (yes, we’re quite fond of research here at Lithium and Klout, what can we say? We’re geeks!) to find out which of these contenders has the most influence across social networks.
Here are the winners:
• Most Influential Team: Chicago Bulls
• Western Conference: Houston Rockets
• Eastern Conference: Chicago Bulls
• MVP Candidate: LeBron James
A few of the reasons the Chicago Bulls generate such a high score are because they leverage all networks (Twitter, Instagram, Facebook, Vine); they do live tweets of press conferences and games; they are innovative in their use of hashtags to engage followers (#SeeRed, #PlayoffJimmy, #DRoseTakeOver); they post fun facts, milestones of the of the Bull’s history and do social game recaps. This level of social activity keeps their fans deeply engaged with them online.
LeBron James posts interesting content, leverages Instagram, gets super personal about family, dentist visits, what he eats, etc. on Twitter, directly tweets other NBA players, rappers and celebrities and posts about Nike and other sponsors –all of which make him very engaging to follow.
In case you’re wondering, Klout measures a person’s influence on Twitter, Facebook and other social networks by tracking their activity and influence with followers and topics. You can sign up for your own Klout Score for free and see how you compare with your favorites as well as see how what you do on social matters. If you’re business or a blogger, it’s a great way to connect to the people that other people love to follow. Read the rest of this entry »
April 13th, 2015 by Amanda Nelson
Influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in online and offline communities, and create great content. With a little patience, you can create a marketing program targeting to reach and work with the great influencers in your space. Here’s how to get started.
Find Your Influencers
The first step is to create a list of influencers for outreach. Some may be top of mind, such as Chris Brogan for social media, while others may be not be as well known, yet still important to include. Use tools like Klout to find the influencers in your space, and Twitter’s “Who to Follow” and “Similar To” suggestions. These tools are incredibly helpful in finding people akin to those you already follow and trust. Read the rest of this entry »