The Official Klout Blog

Archive for September, 2010

Philip Hotchkiss Joins Klout as Chief Product Officer

Thursday, September 30th, 2010

At Klout we pride ourselves on our ability to understand how people influence and impact each other through social media. About a year ago I noticed a tweet about Klout potentially being the Compete.com of Twitter (http://twitter.com/#!/PhilipHotchkiss/status/6573560274) and responded. That tweet from @philiphotchkiss led to multiple offline conversations that deeply influenced the way I think about our product and company. Today I am happy to announce that Phillip Hotchkiss is joining Klout as Chief Product Officer.

From my first conversation with Phil I was blown away about the insight he had into our goals, strategy and challenges even though he was living in Minneapolis and we had never met. Phil previously was the founder and CEO of Bigcharts.com where their focus was being the standard for financial charting. BigCharts had a strong consumer facing presence but was distributed across many of the biggest media and financial trading properties across the web. This focus on “being the standard” and driving consumer interactions along with B2B data partnerships resonated deeply with me and our mission here at Klout. At BigCharts and then as President of CBS Market Watch after the acquisition Phil ran the company from a deeply product centric view point. This mixture of passion about product and overall leadership quality is something that was extremely exciting to us.

Phil will be overseeing our product with a focus on making the Klout score rock solid from a data perspective and that we continue to establish ourselves as the standard measurement of influence. For such a young company Klout actually has a huge product offering that Phil will be overseeing beyond just the score. We are investing deeply in our consumer experience to help users understand and leverage their influence. Our API is exploding with more than 750 companies now using Klout data. Klout Perks campaigns are being used by many of the biggest companies in the world and we have barely even scratched the surface in terms of what we can offer.

Since founding Klout two years ago our product has always been my baby. There is no better person I can imagine to take the Klout vision and push our product to the next level than Phil. The whole team here at Klout welcomes Phil to the family and are thrilled about the future we are building together.

Posted in announcements | 305 Comments »

Klout’s coming to Social Media Camp Victoria

Tuesday, September 28th, 2010

Social Media Camp Victoria is less than a week ago, and I’m excited to be going to represent Klout! It looks to be an exciting event, jam-packed full of speakers from 8:30 to 6:30 on Sunday, October 3rd.

My session is “Klout: Influence is More Than Skin Deep.” If you have any questions or anything in particular you want to make sure gets covered please let me know.

If you’re going, let’s definitely meet up and let us know if there are other events you feel Klout needs to be present at.

Posted in announcements | 288 Comments »

KloutUp Boston

Thursday, September 23rd, 2010

We’re excited to announce that we’ll be hosting a KloutUp in Cambridge on October 5th. We’re looking forward to it! UPDATE: We now have a location and time, see the details below

What: KloutUp – Anyone interested in chatting with the Klout crew who’s visiting, learning more about Klout, or just chillin’ with some drinks is welcome to attend.
Where: Muddy Charles Pub 142 Memorial Drive Cambridge, MA
When: Tuesday October 5th 6PM – 8PM

RSVP on Plancast

Hashtag: #KloutBos

Posted in announcements, kloutup | 189 Comments »

The Winners: What Influence Means to You

Thursday, September 16th, 2010

Thanks to everyone who participated in our #iKlout contest. With over 60 entrants and many more retweets, it was a great success and we loved seeing all your answers.

Posted in influencers, measuring influence | 300 Comments »

What Does Influence Mean To You?

Wednesday, September 15th, 2010

Influence and social currency – how many times have you come across these buzzwords in your daily digest of blog posts, articles, and tweets? What do these terms mean?

At Klout, we define influence as the ability to drive people to action. On Twitter, “action” might be defined as a reply, retweet, or clicking a link. We believe everyone has influence so Klout aims to help users understand and leverage their influence to earn real rewards through the Klout Perks program. Put another way, we want to help you cash in your social currency for rewards.

But that’s enough about our point of view. What do influence and social currency mean to you? How are they similar or different from each other? Klout wants to hear what you think. We’re going to hold a Twitter contest where you can voice your opinion and become eligible to win a free Klout t-shirt! Don’t worry, this is not meant to be a test of your influence. It’s just a fun way for you to get some free swag! Here’s how it works:

Klout Swag

ENTER TO WIN

Tweet about influence or social currency or the relationship between the two and include the hashtag #iKlout (you Klout, we all Klout…) and link back to this page (http://bit.ly/cJJV0u) today. Just make sure your tweet follows these guidelines.

Here’s an example:

Influence is the ability to drive action http://bit.ly/cJJV0u #iKlout

1. You are limited to one tweet so that’s only 112 characters when you account for the hashtag #iKlout and link back (http://bit.ly/cJJV0u). Feel free to use abbreviations. We’re looking for concise memorable responses so you definitely don’t have to write a comprehensive definition. Even if you just make one small point or distinction that you think is important, we’d love to hear it. Take Brian Solis (@briansolis) for example, who simply wrote “Influence is not popularity” in this blog post.

2. We understand that some great minds might think alike, but please do not enter someone else’s response as your own.

VOTING

All Twitter users will be able to track the submissions by searching for the #iKlout hashtag. To vote for the entry that you like, simply retweet the message using the official Twitter retweet function. You can vote for as many entries as you want. We will not be counting old school retweets in the contest because there’s the risk of double voting, modifying people’s original entries, and spamming.

WINNERS

The five people whose entries have the highest number of unique retweet votes will receive free Klout t-shirts in the mail! We will direct message you that you have won. Simply DM us back with your name and mailing address and we’ll get you your goods.

That’s all folks – just tweet your opinion of influence.

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Posted in measuring influence, social media | 201 Comments »