Word of mouth is essential for hotels. One bad review or mention can turn people off, and a good one can bring in new business. This is why Revinate, an enterprise-grade social media solution for hotels, has now integrated Klout as their standard influence metric.
Understanding influence allows hotels to concentrate their efforts on their most influential customers as well as understand the reach of their mentions online. Hotels can offer upgrades or complimentary items to top influencers as well as make sure to thank them for their stay. Increasingly, hotels are aware that they need to consider the value of a customer, not just in their lifetime spend, but in their ability to bring in new customers.
What ways have you seen Hotels use Klout Scores? Do you think this will change the way they do business or the way you interact with hotels online?