Our Klout Stars series highlights top influencers and how they got to where they are today.
About Dan: Dan Schawbel, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, and the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan, October 2010). Dan is the founder of the Personal Branding Blog, the publisher of Personal Branding Magazine, the youngest columnist at BusinessWeek, and has been featured in over 400 media outlets, such as The Details Magazine and ELLE Magazine. He’s spoken at Google, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.
1. How did you get started on social media?
“I started my first blog called “Driven to Succeed” back in October 2006 because I wanted to help college students get internships, jobs and establish their careers. Then, I created the Personal Branding Blog, which helps individuals understand how to use social media for career success. I was posting ten to twelve times per week on my blog, while writing articles about personal branding for About.com, The American Marketing Association, and BrandWeek Magazine, commenting on every blog that mentioned the topic, and then I launched Personal Branding Magazine. Fast Company profiled me after six months and I was recruited internally at my company to be their first social media specialist, which inspired me to write Me 2.0. Two years later I launched my company and have been enjoying the ride ever since.”
2. What’s your strategy for the content you produce and share on social media?
“My strategy has changed drastically since I first started in social media because the competitive landscape has evolved. I used to be the only contributor to my blog and now I don’t contribute at all! We have several contributors to write for the site, which allows it to scale. My new job is to attract new visitors to the site who will read my teams posts, using social networking sites, my columns, and publicity.”
3. What advice do you have for someone who wants to take their social media influence and presence to the next level?
“Every year you ask this question, it will become more challenging to stand out online because new influence has already been created and influencers are established. Your job is to narrow down your focus and blend your passion and expertise together so that you can be committed to your social media use over the long haul. You have to really care about your topic because social media forces you to update your status daily and pay attention to trends. Be consistent, network as much as you can, and never give up! ”
Want to hear more from Dan? Follow him on Twitter as @DanSchawbel.
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