If one tweet from 50cent can affect the stock market, there is little doubt that social media can affect CD sales and an artist’s popularity. Nowadays, an artist joining or leaving Twitter makes headlines and effectively harnessing social media is no longer optional, but essential for new and established artists alike. We found the top ten most influential musicians/artists based on Klout to show who is the best at leveraging and engaging with their audience. Unsurprisingly, Justin Bieber is in lead along with many other young artists such as Joe Jonas and Miley Cyrus.
Check it out below: (or see a Klout list version)
So do other well-known artists compare to these social media gurus? Coldplay is an 81, MC Hammer a 74, and Dave Matthews is a 54. Clearly, being well-known is not enough to make it into the top 10. Who are your favorite artists on Twitter and do you think they’re successfully using it?