One of the most common questions we’re asked is, “How do I get Klout Perks?” Finding the right Perk for each influencer is not an easy process and we’d like to share the key principles behind our selection process:
1. Everybody has Klout
One of the biggest misconceptions about Perks is that only people with high scores are eligible. That is not the case. Our goal is to provide Perks to the people who are in the best position to speak intelligently about a product to an engaged and interested audience. While some of those people will have high overall Klout scores, it’s just as frequent that it will be somebody with a score in the 20s who has a lot of influence on a relevant topic.
2. Topics are key
Your friends and followers want to hear from you on the topics that you know about. Your topics of influence are therefore an important way that we determine which Perks are right for you. Be sure to check your topic page regularly and ask your friends for +K in the topics that you feel match your expertise—it helps us find the best Perk for your interests!
Behind the scenes glimpse of our Perks selection tool
3. Location matters
If I’m looking for pizza in San Francisco, I turn to the foodies I know who live there. We use your location to help us find the best Perks to match your influence. Help us out by keeping your profile up-to-date and connecting your Facebook account.
4. No spam
Finally, we strive to make sure that you only hear from us when we have something great to offer you, not just another daily deal. We’ve built a variety of internal tools to make sure that we’re sending Perks to the right people at the right time. It’s a delicate balance and we won’t always get it right, but know that we’re working hard to make it better each and every day. And if you haven’t gotten a Perk from us yet, don’t be disappointed—it just means we’re still searching for the perfect Perk for you!
If you’re eligible for a Perk you’ll be able to opt-in on our Perks page which also features a showcase of current Perks you can check out.
P.S. You can help us get you more Perks by encouraging businesses or brands with cool products to get in touch with us.