How should your influence shape a brand’s interaction with you? Historically, businesses have valued customers based on their lifetime purchase value, but increasingly they’re looking to other factors such as their engagement with the brand and influence level. Unsurprisingly, influence has become a hot topic and community managers disagree on what the best way to use this knowledge is. How do you reward your top influencers without making others feel left out?
At SXSW, I’d like to discuss this with Maria Ogneva, Director of Community at Yammer, Frank Eliason Senior Vice President of Social Media at Citibank, and Evan Hamilton, Community Manager at UserVoice. We’d love if you vote for our panel.
Thanks and hope to see you there!