The Official Klout Blog

Klout Star: Alex Lightman

September 28th, 2011 by Megan Berry


Our Klout Stars series highlights top influencers and how they got to where they are today.

About Alex: Alex Lightman is the author of Brave New Unwired World: The Digital Big Bang and the Infinite Internet (Wiley, 2002), the first book on 4G wireless, and Reconciliation: 78 Reasons to End the US embargo of Cuba. (Social Universe, 2010). On Oct. 20, 2010, The Economist honored him with the first Reader’s Award, on behalf of 4G wireless as “the innovation that will most radically impact the world over the next decade”, 2011 to 2020, after five months of voting in over 200 countries. Lightman studied engineering at MIT, government at Harvard’s Kennedy School, national innovation at Lund University (Sweden), and management at MIT’s Sloan School. He likes to call what does with his 5,000 Facebook friends “conversation art.”

We asked…

1. How did you get started in social media?

Way back in the mid-90s I was asked by J. Michael Straczynski, then writer and producer of Babylon 5, to collaborate on the creation of the official fan club for the show. That let to doing over 100 Internet projects for Hollywood movies and TV shows that attracted, in aggregate, tens of millions of people to websites for movies like Star Trek: First Contact, The Fifth Element, Titanic, Zorro, Blade, and Xena. Spawn won both “best avatar” and SGI’s only VRML contest, for both the Entertainment and Grand Prize. I was thus one of the lucky geeks who got to live in the intersection of the Venn diagram between the circles for “Entrepreneur”, “Social Media”, “Hollywood”, “Silicon Valley”, and Science Fiction.

If we refer to current social media, I went an Interactive Television Alliance summit on the Queen Mary, and met a woman from England who insisted that I got onto Facebook three years ago. It took me about two years to reach 5,000 people.

2. What’s your strategy for the content you produce and share on social media?

I respect and provoke people to make changes in the way they think and act, and seek to raise the bar for how social media is used. My aim is to make my conversation so unique that you print them out and remove the names of the people on a given conversation and “just know” that it’s the sort of conversation that you would only have on Alex Lightman’s wall. My strategy is to make my Facebook, Twitter, Linked In and Google+ community (plural, communities would also be accurate) more healthy, wealthy and wise. Healthy, by consistently posting about diet and exercise, and giving my own examples. I once posted a photo of a healthy farmer’s market salad, and got over 45 Like. Wealthy, by acting as if I am in touch with 5,000 people, each of whom is going to create $100 million from my suggestion, and posting the best insights for dealing with the big transitions that I know of by creating new products, services, and businesses. And wise by seeking to get people to engage in activities leading both to neurogenesis, and having a fresh perspective.

3. What advice do you have for someone who wants to take their social media influence and presence to the next level?

I have six suggestions:

  • Show people how to get meaningful work or to find teams to do complex, challenging, and profitable projects.
  • Point people towards becoming more healthy, vibrant and alive.
  • Share suggestions for how people can make money, including but not limited to social media.
  • Think of your social media presence as a host of dinner party with interesting people. Make people feel comfortable, and raise the bar on the level of conversation so that it will attract smarter, more passionate people, who also accept basic principles of etiquette.
  • Be careful of being too predictable. Don’t repetitively put up quotes, news stories, or simple things, as it will get people in the habit of tuning you out.
  • Learn about collective intelligence, and seek to solve very complex global problems. There are a lot of brains out there. Put them to work.

If you’d like to hear more from Alex, you can follow him at @lxlightman on Twitter.

Let us know what you think of our Klout Star! If you’d like to be considered for a future Klout Stars post about your influence please email [email protected]

Megan Berry

Marketing Manager for Klout

Latest posts by Megan Berry (see all)

This entry was posted on Wednesday, September 28th, 2011 at 7:38 am and is filed under klout stars. You can follow any responses to this entry through the RSS 2.0 feed.

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  • Anonymous

    Great insights! thanks Alex!

  • http://www.granitecitytool.com Granite City Tool

    This is good stuff!

  • http://www.facebook.com/ajay17 AJay Hubbard

    Great read!

  • http://twitter.com/gangadicto GangAdicto

    Very nice read. Starting up ATM so it’s always good to have some advice from people that know how it works …

  • http://www.facebook.com/profile.php?id=1316303869 Amy Collins Tilson

    Making me think about my own posts.  Thanks.

  • http://twitter.com/abiolatv Abiola Abrams

    Thanks so much for the helpful advice. :-)

  • http://www.peterrobertcasey.com peterrobertcasey

    “Show people how to get meaningful work.” My inspiration for the day. Great read. 

  • Anonymous

    I didn’t know Alex, although I sure do now. Brilliant point of view, especially the point of being the host of the party. So many try to sell themselves, Alex clearly wants to be the light, not just sell the bulb.  Thank you for this profile, I’m grateful.

  • http://www.facebook.com/profile.php?id=539670739 Chris Boardman

    you go Alex! A pleasure to know you. CB

  • http://www.facebook.com/Questioneers April Larson

    Alex Lightman is The wonderjunkie Genius. I’ve acquired much insight, inspiration, and knowledge from him.

  • http://www.facebook.com/alightman Alex Lightman

    Thanks for the friendly comments. I think you each show the “right stuff” for steadily gaining influence on social media: being friendly, expressing gratitude, and being happy for someone else’s success. This may sound simple, but the majority of people don’t use this sort of golden rule filter for what they post. If this is reflective of the Klout community as a whole, and higher Klout rating or exposure can be a source of congratulations and mutual respect, then it’s influence will continue to grow exponentially.

  • http://www.facebook.com/alightman Alex Lightman

    I didn’t know robbievorhaus, although I sure do now. It’s fun to
    have someone real recognize someone else real, and express this in a
    creative way. In my Facebook profile picture, I’m wearing my illuminated
    motorcycle jacket, which has a giant light bulb on the back made out of
    bent EL wire attached to a microcontroller. Thus, Robbie’s metaphor
    makes me smile.

  • http://twitter.com/BeTrue2B BeTrue2B

    Love your attitude

  • http://twitter.com/marlenewilkinsn Marlene Wilkinson

    Now that is Thought Leadership. Refreshing. Thanks.

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  • Markestcourt

    Interesting perspective as the host of a dinner party.  This sits well with me as a newbie to this world and not knowing quite how the “pitch of my voice” should sound online.  Thanks.

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  • http://tinyurl.com/profit-robot Morgan Johanson

    very good article.

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  • http://moxie.at/internet-marketing-online-marketing.html Social Media Marketing

    Thanks fot the help! I was looking for some advices about social media