The Official Klout Blog

Dive Deeper into Klout with Topic Pages

September 15th, 2011 by Chris Makarsky
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Most people immediately reference the Klout Score, our 1-100 rating of a person’s overall influence online, when they think about Klout. As a single number, the Klout Score is useful in making quick judgments and ranking overall influence.

But users are more than a single number, and Klout’s more than just a score. That’s why we’re excited to launch our Topic Pages beta to a wider preview audience today.

Klout’s Topic Pages aim to provide more context about a topic: we present top influencers in a given topic, regardless of their overall Klout score. Pages showcase topical content that recently influenced others, surface top +K recipients, and that’s just the beginning — we plan to add further analytics, trends, and related content over the coming months.

The preview is now open to all users who opted into the Topic Page perk last month. Check back soon if you’re still waiting — we’re letting more people in every day. (And a tweet can’t hurt your chances).

We’ve received positive reactions from select users who previewed Topic pages earlier, and we’re excited to expand that group now. Please leave your feedback and what else you’d like to see in the comments below!



Q&A:

Q: How do I browse topic pages? How do I know I have access?
You’ll receive a notification when you’re added to the preview. Topic pages can be accessed by clicking through any topic link on the site, such as from someone’s topic page. We plan to add more discovery and search options in the future.

Q: How do you determine top influencers and content for a topic?
Top influencers are determined based on interactions and engagement from other topical influencers on content relating to a specific topic. Likewise, we curate topical content based on the engaging influencers, and their interaction with the topical content.

Q: Who can see topic pages?
Topic pages are open to users who opted into the Topic page preview perk last month. We’ll continue to let more users into the preview over the next few weeks.

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This entry was posted on Thursday, September 15th, 2011 at 8:30 am and is filed under announcements, measuring influence. You can follow any responses to this entry through the RSS 2.0 feed.

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  • http://twitter.com/AdamBritten Adam Britten

    Awesome. Waiting for the day when my name pops up on a topic page!

  • http://www.caitlinmuir.com Caitlin Muir

    “…users are more than a single number, and Klout’s more than just a score.” 

    I can’t wait to see how this plays out! 

  • http://www.facebook.com/profile.php?id=770413067 Abel Pardo

    That’s really interesting and very hekpful for digital marketers. Now bussinesspeople can really have a choice on it for selecting the people they really need.

  • http://twitter.com/LeftFieldWeb LeftFieldWeb

    Looking forward to it.  Can’t wait.  It will definitely help consolidate my Twitter activities.

  • http://twitter.com/Alexandrafunfit Alexandra Williams

    Well, I was given access whenever it first started (a week or so?) and have loved the topic pages. For myself, I like seeing my cute little 4th grade picture on my topics, and for my friends, it’s been fun seeing their “big” topics. It has a bit of a competitive feel to it, but then, so does all of Klout!

  • http://unchainedcc.blogspot.com Unchainedcc

    I can’t wait! A useful tool for everyone, business or just social.

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  • http://www.cericom.co.uk/seo.php Rachelle

    Excellent business tool, I can’t wait to see it in operation. Well done to the Klout team.

  • Dean Mercado

    Sounds promising for those of us concerned with how well we are penetrating a specific subject matter… I look forward getting involved as this feature is made more available.

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  • Hlnthewatermelon

    I Love it.  It is weird that I can actually say that I know the one responsible for this awesome website and business.

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  • Anonymous

    The idea is good and promising.
    Unfortunately I have access to only 3 lists :-(
    How will he lists? And when will they be available?

    Thanks

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  • http://actionjay.com Jay Baron

    Love the topic pages. Ketchup Chips, here I come!

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  • Allisone

    Yeah Adam! And now you’re halfway there :)

  • http://www.caitlinmuir.com Caitlin Muir

    Me again! :) I’d love to hear more about the selection of influencers. I’m #4 in “Day Jobs” but I tweet more about faith and relationships. 

  • http://roshanjoshi.com.np SEO Nepal

    Super! wishing there was more ways for business to use the Klout score.

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  • http://twitter.com/MichaelJHaas Michael Haas

    Speaking as a digital media strategist for small businesses, I would love to have the ability to determine influence based on location (i.e. who is the most influential around “Pittsburgh”). I can truly see a lot of potential for businesses to use the topic pages to not only demonstrate their prowess in a certain topic, but also to connect with like-minded companies and social media influencers.

    However, as a personal user, I am ecstatic about this feature and cannot wait to see how it develops. Not only is Klout getting more specific, but also more utilitarian…always a plus in my book.

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  • http://jadekeller.com Jade @ Tasting Grace

    I really want to like this feature, but it’s really frustrating that a person (or their audience) can’t nominate topics the person is influential about. I’m not sure what algorithm you use to determine topics, but so far I find it not always very representative. 

  • http://jadekeller.com Jade @ Tasting Grace

    I really want to like this feature, but it’s really frustrating that a person (or their audience) can’t nominate topics the person is influential about. I’m not sure what algorithm you use to determine topics, but so far I find it not always very representative. 

  • http://twitter.com/GinaCarr Gina Carr

    This is terrific!  This will be very helpful for all marketers for any product or service.  Thank you very much!

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  • http://twitter.com/Gatorkids Susan Macdonald

    Me too!  Somehow, I feel left out and abandoned when everyone else gets to go first. You know, it’s like getting picked last in elementary school for a game of kickball. 

  • http://twitter.com/bogdanepureanu Bogdan Epureanu

    Any chance we can speed our acceptance in the preview? :P

    @bogdanepureanu:twitter 

  • http://www.goodwordediting.com Marcus Goodyear

    I can’t wait to be invited to use Klout in this way. This is definitely needed.

  • http://twitter.com/Martin_Yau Martin Yau

    Whether one is building their personal or business brand, topics and the amount of K+ received do help to illustrate their expertise in their niche. They also show their passion in the topics they really care about.

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  • http://twitter.com/arlohemphill Arlo Hemphill

    I agree with Jade @ Tasting Grace.  You should be able to nominate categories for people.  And just in my own case, I’ve noticed that I’m not an influencer on “ocean”, despite 80% of tweets having that hashtag. Yet, I am an influencer on “IBM”, which I don’t think I’ve ever tweeted about!

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  • http://katdish.net katdish

    Yes. I agree with Jade as well. I’m influential about cats, and I have no idea why. 

  • http://twitter.com/DCAbloob Everett Will

    I wish that you would have more topics available or allow Klout users to create their own. The current selection comes off as rather limited and arbitrary. For example, why would there be an Army topic without a Navy one? @NHLJets having New York Jets as a topic because ‘Winnipeg Jets’ isn’t an available selection is just ridiculous. It seems that anything new in the news or pop culture won’t come up as a topic if the required search term isn’t already in the database.

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  • http://goo.gl/QvKcQ SusieBlackmon

    I agree there is an ‘influential about’ issue. Also … why can’t I connect my G+ yet?? 

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  • http://twitter.com/DavidJCMorris David J C Morris

    Loving this feature – I think it will grow into something really significant as a resource to find people realted to certain topics.

    I love that I am influential about Coffee and Auckland (both favourites of mine), and Agile Development and Product Management. However there are other topics that I regularly post on (such as Business Analysis) which don’t yet appear to have a topic page.

    Can I echo some other posts and ask how you determine the topics about which we’re influential and when you decide to translate that into a topic page? For example, if it’s partly based on hashtags, #baot is the most common hashtag for Business Analysis. Thanks.

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  • http://www.facebook.com/lonndugan Lonn Dugan

    Please let me in… I tweeted about this, and posted to Facebook, and LinkedIn.

    Right now I have something pretty good to share on Politics… 

    http://www.facebook.com/note.php?note_id=10150305207902547 

  • Michelle Marie

    Does anyone know how long it will take for our scores to change with integrating our Google+ accounts?

  • http://www.facebook.com/profile.php?id=626393715 Andreas Anemos

    What about different topics in other countries, regions or languages? I mean more specific ones?
    How we can help, for example, from Greece where I establish my influence?
    We need country or/and region data (f.e. Greece, France, Europe, Asia)

    Thank you!

  • http://www.linkman.be Philippe

    great stuf!

  • http://www.miguelcarrasco.com Miguel Carrasco

    Fantastic feature addition.  I love the level of “Trust” Klout is providing to the Social Media space. While things may not be perfect yet, Klout is definitely on its way to become the standard in the new age of Social Media credibility and authenticity.

  • Lbuckler

    I agree with other posts below that the most useful next revision will be the ability to nominate/add/suggest new/additional topics people are influential about.  

  • Timbotown

    Is there a page for ALL topics?

  • http://www.facebook.com/profile.php?id=509494674 Kundan Ibelieveinyou Chhabra

    I agree with Jade. Until a few weeks ago, Klout kept saying I was influential about law! But I have no idea why! I know almost nothing about law!

  • Lordbronco

    I have to ditto the below the users-I am a member of seething group of filmakers, but we don’t have the topic that we specialize in. I attempted to create “Crowdfunding” topic, but have no idea whether I created it or put in a request for it’s creation. Thanks.

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  • http://twitter.com/stevenbhoward Steven Howard

    It would be great if one could list the topics we tweet about. For instance, I often tweet about marketing and customer retention, but neither of these appears on my topics list. Perhaps because I don’t use hastags for these subjects?

  • writerjack

    Everything looks Great!!

  • http://www.facebook.com/wolfepk1 Douglas Wolfe

    So far it seems that the topics and the terms our influence is judged on are single words only. For example I rate as an influence of Pitbull but not Pit Bull which 95% or more of all my tweets etc are about pit bull not pitbull. Since pitbull as a single word generally refers to a musician as often as the dogs and pit bull as is proper refers to the dogs I think we need to find a way to fix this issue to accurately reflect our topics.

  • http://twitter.com/SbuxMel Starbucks Melody

    There have been so many great comments here. 

    I too would like to see a list of all the topics.  And I think it would be fun to see it broken down by location, even if only by country.

    I don’t ‘get’ at all how the influencers were picked, but of course it is some complex mathmatics.  I tend to think though that it could use some refining.  On the “Starbucks” list, I am number #10 as @SbuxMel, and my extremely inactive profile, @sbuxcalendar is #9!  And Jim Hanna, who barely ever tweets, is #8. (He is @Jim_Starbucks). I can’t disagree that some of these profiles are important, but are they really THE top influencers when they’re SO inactive?? That level of inactivity just doesn’t equal “influencer” to me, but that is just my random two cents on it.  I don’t know.  I would’ve picked @StephenGillett who is the Starbucks CIO to be on the list somewhere (and I feel a bit competitive with him – I’ve met him once) but seriously, he IS an influencer, has huge Klout, and works directly as a Starbucks exec!

    I think 10 is a short list, and top 20 might be interesting. For big topics like “blogging” I can hardly imagine even picking a top 10.

    Oh yes, and I vote for @adambritten to be an influencer of something too! ;)

    Thanks for bringing us topic pages!  It’s an absolutely fun feature!

  • Marybee

    We are all part of food and wine  culture — it has klout.

    Mary Bailey @tomatofooddrink 

  • Anonymous

    I think it’s great to have topics. This way I can be graded on what are my most important issues and how much I know.

  • http://twitter.com/GigiPicazio Gigi Picazio

    It’s a nice feature BUT (there’s always a but) I don’t get really how it works. To make an example, let’s take the Topic Page “Hotels”. In this topic page there are brands with a Klout score of 38 “Tiara Resorts” and not brands with an higher Klout score like “Easytobook” for example… How is this possible? How you decide to show or not a person/brand in a topic page?

  • http://twitter.com/marlenewilkinsn Marlene Wilkinson

    I’m loving the Topics pages – getting a lot out of them. It’s a good way to find people who are knowledgeable on the topics that interest one.
    Glad you’re going to add more discovery and search options in the future. Looking forward to seeing an overall contents list of topics. Will we be allowed to suggest topics for you to rate? Or will there at least be a means of letting you know what we’re looking for, so that if enough people are looking for that topic you can consider implementing a page for it?
    Thanks for what you have done already, and for all you are planning to do :)

  • Ms_payne03

    Wow! this is great.

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  • Fredbranin

    Klout is not letting me pick my areas of expertise. Why is that? I’ve been involved in SEO for 4 years and tweet about SEO.  What Am I missing?

  • http://twitter.com/juanvillagran Juan Villagrán

    In spanish tweets the topics doesn´t works ok, example @sangredecristo, a prayer group have the television topic, @benedictoXVI (the pope) have terrorism and cuba (and pope) i think that is a joke or an attack on my believes 

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  • http://www.facebook.com/profile.php?id=1316303869 Amy Collins Tilson

    Not in on this yet, but I’m very interested in seeing how this all works.  I’m relatively new but my inner sociologist is fascinated! I’m still trying to figure out what I’m doing.  Every bit of information helps.

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  • Adriano Esposito

    Why there are not debunking and hoax-busting?!?!!? :)

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  • http://www.publicationsports.com/ Sports Network

    I’m  looking for a way to create a topic for a nice canadian sports network… http://www.publicationsports.com … How can I add this topic?

  • http://www.publicationsports.com/ Sports Network

    Topic name: Publicationsports

  • Anonymous

    There are no topics for generations – not Baby Boomer, Gen Y, Generation X or even a generic “Generations.” Could you add it? Thanks! http://www.jenx67.com/2012/05/what-is-klout.html

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