The Official Klout Blog

A New Era for Klout Scores

October 19th, 2011 by Joe Fernandez

More than three years ago the Klout Score was born in my bedroom in New York City as a way to make sense of the noise I was seeing in social media. I could share my opinion about anything, instantly, with the people who trust me and the data was available to measure my impact. Fast forward to today and we now have over 3,500 companies using the Klout Score to reward influencers with Klout Perks, give better customer service, reward loyalty, recruit, and much more.

The biggest change in the past three years is that (thankfully) we have people way smarter than me spending each and every day improving the algorithms that calculate the Klout Score. I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week.

People Rank
We’ve often thought of what we’re doing as a form of PeopleRank and this is a giant step in that direction. We’ve improved the stability and accuracy of our scores. Furthermore, our subscores have always been an important part of Klout. This update will make them more clear and make changes easier to understand.

True Reach
True Reach is the number of people you influence. It is a real number of people we find by looking at the impact you have on your connections. We analyze over two and a half billion connections and pieces of content every day in order to accurately gauge who is in your true reach.

Amplification
Amplification is how much you influence these people. We analyze how many people in your potential audience act upon your content. We take this a step further and understand what an influence signal means in the context of that person. For instance, if I rarely like or comment on anyone’s posts, but choose to do so to yours, that is more meaningful than if I like 60 posts a day. Amplification indicates the effect you have on your audience.

Network Impact
Network Impact is the influence of your audience. This is on a 1 to 100 scale and indicates the influence level of people who engage with your content. It’s not just about how many people you reach, it’s about getting your message to the right people. Having more connections won’t help your Network Impact, but having influential connections will.

Accuracy & Transparency
The subscores contribute to one overall score, the Klout Score. We’ve always been transparent about the various activities that could impact your Klout Score but we now have the power to share the specific actions that are helping or hurting your score. When your Klout Score changes you will be able to match it to a corresponding change in one of these subscores and understand why the change has occurred. If your Score goes up because more top influencers are acting upon your content, we will share that with you.

Influence is the Ability to Drive Action
The core premise behind our algorithms has always been that influence is the ability to drive action. We have tightened this concept even further in this release. You are not more influential because you tweet or use Facebook more, you are influential because you have an influential audience engaging with your content.

The Standard for Influence
With thousands of companies and millions of people leveraging the Klout Score, we take our role as the standard for measuring influence incredibly seriously. We are very early in what we view as a long journey. The team here at Klout is thrilled about the challenge ahead of us and are completely dedicated to creating the most accurate measurement of influence in the world. To that end, you can expect the way we measure influence to continue to evolve as behaviors change on the social web or as new networks like Google+ emerge. The majority of the time these changes will be incremental and invisible to most people, but this world changes fast and occasionally you can expect us to make significant changes like the one we are launching next week.

And of course, I know you want to know…

How will this affect my Score?
A majority of users will see their Scores stay the same or go up but some users will see a drop. Some of our Scores here at the Klout HQ will drop (including mine) — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made.

This is a project that’s been under development for over three months, and, in many ways, over the three years since Klout started. We appreciate your trust and support and we can’t wait to hear what you think. We will let you know when this new model goes live next week and will continue to work to provide the deepest and most accurate insights into your influence possible.

This entry was posted on Wednesday, October 19th, 2011 at 7:32 am and is filed under announcements, engineering, measuring influence. You can follow any responses to this entry through the RSS 2.0 feed.

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  • http://twitter.com/melruns melanie weinberger

    Looking forward to the updates! And congratulations on such success–truly a benchmark used throughout the industry. (I also hope my score goes up).

  • http://immadametal.tumblr.com Thomas “The Metal” McGrath

    hmm… sounds interesting.

  • Mary Barkley

    Since I’m currently in the job market with an emphasis on social media as a component of my set skills, it will be disappointing if my KLOUT score goes down as you indicate yours will. Let’s see what next week brings. @Marycbarkley

  • Heathermcarper

    Will you be adding a multiple lines on one channel function? I manage several different twitter, wordpress and Facebookaccounts professionally, but can only link to a single line. :(

  • cris

     impressions on a post should also count. meaning i influence people in my post eventhough they didnt comment or like the post

  • http://threadyblock.blogspot.com/ Jason Dea

    It might be interesting to see some articles that touch on what the mean and median scores are for all these measures.  Perhaps this data exists, but I haven’t been able to find it myself.

  • http://twitter.com/vp707 Vijay Patel

    self hosted wordpress addition is essential guys!

  • http://twitter.com/DannonL Dannon Loveland

    I am really looking forward to this new era. I am especially excited to know what is causing my score to increase or decrease as well as Google+ integration.

  • http://twitter.com/Freeman0032 Christopher Freeman

    Hmmmm.

  • http://MindOnMed.com Danielle Jones

    Self Hosted WordPress integration is essential to creating accurate scores…

  • Anonymous

    It’d be great to be able to see my score for each network so I can see where I’m most influential (aka where I should spend more time) and the areas I need to work on.

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  • Emmett Lollis

    Sounds very interesting. Looking forward to seeing the changes in action :)

  • http://www.steinbergblog.com Larry Steinberg

    I would love to see capacity to have score go across multiple twitter accounts

  • Anonymous

    What are Klout’s thoughts on the inability to “Share” in Facebook in anything other than full desktop site. Not being able to Share in their iOS apps or mobile site (besides being frustrating) I believe is a major contributor to lower Klout scores.

  • PaulShipman

    More networks needed to match what we’re all really doing out there and the ability to reflect multiple “presences” for places like Facebook and Twitter, where I manage multiple accounts.

  • Jwls Onelove

    Maybe while making changes you could also improve the communications when emailed and the inability to see my whole list of lists when clicked – right now the page behind moves up & down but the list does not anymore? 
    I really like klout for alot of reasons – one being able to see influences quickly & find new sources!
    Please fix my list problem!
    Thanks for a great source!

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  • http://garinkilpatrick.com/ Garin Kilpatrick

    Cool to see that Klout is committed to improving their standard for influence! I just summarized the updates Klout is making to their algorithm with key takeaways and action items at the bottom of this blog post:http://smartonlinesuccess.com/increase-your-klout-score

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  • http://twitter.com/chriswrenla chriswrenla

    Klout is truly leveraging the immediacy of digital. The score and style are a constant reminder of how our engagements in the social world inspire actions and reactions. Advances in accuracy of analysis will only bolster this amazing and insightful tool for even more widespread use.

  • http://twitter.com/StephaneCome Stephane Come

    I’d like to hear more about real-life uses.

  • magnetic_rose

    I agree — please use a metric like Google Pagerank, Alexa, Technorati, or even something else entirely to factor in our self-hosted WP pages’ pull into our final Klout scores :) Cheers!

  • http://www.leader-values.com/Wordpress Mick Yates

    Good luck with this, Joe.

  • http://www.sabusykids.com momonmars

    Mazel tov!

  • http://twitter.com/mqtodd Michael Q Todd

    Always great to see that you are moving forward Joe and team!

  • OlivierSC

    Yes : mine is 40 and was 38 ; hope it wont be back to 37 as sometimes after I was at 39 … Anyway, thank you to all for the job you make !

  • http://www.daviddalka.com/createvalue/ David_dalka4gsb

    Linkedin analysis of network quality is still undercounted. The quality of ones network can sometimes mean someone with a small number of senior level contacts has much more influence offline.

    The days of social media conversations to the wrong audience demographics should have been over by now – but they are not.

  • Ignasi Pardo

    great news!!! congratulations!!!

  • Ignasi Pardo

    are you developing a mapping of my contacts? it willl be a great tool!!!

  • http://twitter.com/takesolace Take Solace

    Integration with Facebook Fan pages would be awesome!

  • @Leo_Pusateri

    Very interesting– I’m looking forward to how this pans out. Please keep up the good work-

  • Anonymous

    I’d love to see an algorithm that actually read and understood the semantics of what people are actually saying … then you could really see who has klout ;-)

  • http://twitter.com/ClarityK Sarah Lloyd

    I have to agree with everyone – missing activity on self-hosted wordpress sites limits the value of Klout overall

  • Anonymous

    What Vijay said: self hosted wordpress added please

  • http://twitter.com/AAPremlall Anandi A. Premlall

    Where’s the google+ share button?

  • http://www.orchestratormail.com Ritu Raj

    More clarity, in the way Klout scores, including some examples, would really help companies understand how they can use Klout. Case studies with numbers and example use cases would be awesome.

    I a true believer.

  • http://www.gizmolovers.com/ MegaZone

    Self-hosted WordPress is the big one for me as well.  Secondarily to that would be Google FeedBurner integration to measure RSS readers.

    Multiple Twitter accounts under one Klout account would be useful as well.  I have my personal account, but to keep things clean my blog has a dedicated Twitter account as well.

  • http://twitter.com/FanPageFX Scott Linklater

    I’ve asked it before and I’ll ask again, How can you expect Klout to be taken seriously when you do not or can not measure the influence that facebook page owners have in social media?

    It’s the biggest social media company and (fan) pages are the flagship of social media business on facebook! You say you take what you do very seriously, I have to question that because if you did you would measure the most important area there is in social media.

    Until you do that, this is nothing but a play thing that might be fun for a few people but hardly an accurate measure of social media influence.

  • http://twitter.com/FanPageFX Scott Linklater

    double post

  • Ben

    It would be really kool to see my klout score next to my name when I google myself. 

  • http://twitter.com/jdrch Judah Richardson

    Sounds like good news. When will support for Posterous be integrated?

  • http://twitter.com/planetshark planetshark

    I visit Klout and K+ Twitter peeps daily … Always interesting to see who’s NOT even joined Klout yet has a super high score as well as people who are on Klout, have tons of followers and influence me but have low scores … Would also be awesome to be able to K+ facebook and linkedin influencers!

  • http://caffeinatedramblings.posterous.com/ Chris Miller

    Any idea when we will see the “coming soon” services added? I would love to incorporate my Posterous blog and Yelp reviews.

  • http://twitter.com/BillGregoryLDO Bill Gregory

    Don’t forget self-hosted Blogger! 

  • http://twitter.com/kymberlaine Kymberlaine Banks

    it sounds like you’re heading in a great direction, good job!

  • http://dannybrown.me Danny Brown

    All well and good. Now – about the easy opt-out discussion..?

  • http://www.cleancutmedia.com/ Clean Cut Media

    another vote for the need to factor in self-hosted wordpress.

    Other things needed:
    – self hosted wordpress
    – allow link to multiple twitter handles (i have personal, as well as handle twitter for different sites with different audiences)
    – factor in being an admin on multiple facebook pages

    ‘like’ this comment if you agree to help reinforce our wishes.

    thanks klout tho for all the hard work thus far.

  • http://twitter.com/FMNsocial Forget-Me-Not Social

    Really hoping with these new changes that I can take a few days off Twitter and not see my score plummet!  Influencers in REAL life take vacations too, you know!

  • http://twitter.com/pratnala Pratyush Nalam

    Please allow us to add facebook profile AND multiple facebook fan pages

  • http://twitter.com/MVNUSID Dave Parsons

    Very helpful article!!!  Look forward to the changes ahead.

  • Anonymous

    Agree with Vijay on self hosted WP; plus think Facebook should support both account and pages (multiple pages would be ideal).

  • http://twitter.com/RikParker Rik Parker

    Does this mean Klout will actually see all lists (twitter and otherwise) users have been added to and not simply those that have been added since joining Klout?  Seems like accuracy would be built for the total user experience and not since the beginning of the Klout experience.

  • http://twitter.com/RikParker Rik Parker

    Does this mean Klout will actually see all lists (twitter and otherwise) users have been added to and not simply those that have been added since joining Klout?  Seems like accuracy would be built for the total user experience and not since the beginning of the Klout experience.

  • http://twitter.com/lizbuddie Liz Buddie

    Until Klout works out understanding on what topics we’re truly influential, it’s hard to put a lot of credibility into the scores. An example: Klout still thinks I’m influential about the Houston Texans. I’m not. I’m influential among Texans and about Texas politics & news. I’m not influential about the NE Patriots, either. Now, the Texas Rangers, Dallas Mavericks and Texas Longhorns on the other hand….At the same time, some of the subjects about which I’m most likely influential (the subjects I discuss, the subjects to which people respond, interact, etc.) are not listed. And some of the people who influence me do not have Klout on the subjects about which they influence me. I really think that Klout could find a way of using the community to correct these errors while maintaining empirical, objective standards.

  • http://twitter.com/lizbuddie Liz Buddie

    Until Klout works out understanding on what topics we’re truly influential, it’s hard to put a lot of credibility into the scores. An example: Klout still thinks I’m influential about the Houston Texans. I’m not. I’m influential among Texans and about Texas politics & news. I’m not influential about the NE Patriots, either. Now, the Texas Rangers, Dallas Mavericks and Texas Longhorns on the other hand….At the same time, some of the subjects about which I’m most likely influential (the subjects I discuss, the subjects to which people respond, interact, etc.) are not listed. And some of the people who influence me do not have Klout on the subjects about which they influence me. I really think that Klout could find a way of using the community to correct these errors while maintaining empirical, objective standards.

  • http://marcelsantilli.com Marcel Santilli

    Really looking forward to these updates. I work for IBM (http://ibm.com/rational) and we’re starting to use Klout scores as a basis for how well our subject matter experts are engaging in social media.

  • Rich Swier

    I love the service… I like that services like KLOUT and PROskore are launching.. .it helps business side of social networking tremendously

  • Msedelomahony

    Klout scores are firmly based on Twitter usage, with very little scoring on Facebook, which is unfair. I have constant communication going on in Facebook and less in Twitter yet my Klout score does not reflect this. Needs to be a level playing filed guys! 

  • http://www.mammasaver.com mammasaver

    Any chance with hooking up with Weebly?

  • http://www.choosinglove.net Wendy

    Please include self-hosted wordpress with multiple being preferred, multiple twitter accounts, and multiple facebook fan pages. I have several accounts on each so the Klout score really is not a representation of ALL that I do since I can only pick one right now. These additions would be very helpful!

  • Matthew Janes

    Based on what I and my social circle use, the sites I would most like to see added to Klout scores are Reddit, Yelp and Quora.

  • http://davidsatterlee.com DavidWSatterlee

    I tweet on multiple accounts to address multiple communities of interest: my short stories, globalization, positive psychology, etc. These are different facets of the same individual. I wish I could consolidate all of me into the same Klout tracking account.

  • Anonymous

    my neighbor’s sister-in-law makes $79 an hour on the internet. She has been out of work for 6 months but last month her income was $8359 just working on the internet for a few hours. Read about it here CashBrave.çom

  • MJ

    Klout scores should include stars from other users on Twitter, the way likes on Facebook are equaled in.

  • http://searchmarketingwisdom.com alanbleiweiss

    Google PageRank is private, inaccessible data. Alexa is a crap-shoot of mediocrity due to their data being an extrapolation from too-small a sub-set of users across the extremely diverse web.  It’s not so simple.

  • http://twitter.com/wabbitoid Erik Hare

    Making use of PostRank info should be both easy and quite accurate for judging blogs.

  • http://twitter.com/CAELANHUNTRESS Caelan Huntress

    I’m really excited to see the specifics that change the Klout score. Let the geekout commence!

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  • http://twitter.com/fangswandsfairy FangsWands&FairyDus

    I have found it hard to grasp increasing my score and keep my interest in it. However I was recently asked my score by an advertiser survey.  Also, I have always been called influential in the topic Phoenix for no apparent reason and that is totally bizarre. How does something like that happen?

  • Anonymous

    I think I want in to this Klout program, but the ones that influence me have not joined. They are busy with OWS, and other movements. We shall see.

  • http://pastapadre.com/ pastapadre

    Still waiting for Facebook fan pages to be scored. That is way more relevant to what I do than my personal page which I barely utilize.

  • Adam Lipkin

    Any word on when multiple Twitter accounts will be supported?

  • http://spake.com joespake

    I would like to see the score be expressed as a rolling average.  Some of the daily fluctuations, like +- 10% are rather confusing.

  • Debbie

    I just wish it wouldn’t keep changing. Just when I figure out what I have to do to keep my score up it goes & changes again. I wonder how I’m going to fare with this update now?

  • Allison Carter

    I genuinely hope that this system addresses the weekend Klout problem. I find it difficult to believe that because many of us take time away from social media over the weekend that we become significantly less influential overall in the space of two days. Influence is something that is gained through hard work, good content and time spent–it’s also not lost just because someone took a weekend vacation. 

  • http://easysocialmediamanagement.com Lauren McMullen

    This exciting news! I have always liked Klout Scores but never put a lot of weight on them because of their inability to measure true influence.  This should change that now. ~ Lauren

  • Spark PC

    How often does Klout check users activities ?

  • Peter

    I have always maintained that any blog with quality content is a very important base for anyone into social media, whether it’s self hosted, WordPress or whatever but that’s a vast amount of variables to consider.

    It’s great to see Klout keeping ahead of the game.

    Good luck guys! 

  • http://jchernov.posterous.com Joe Chernov

    +1

  • http://www.successhowto.com SuccessHowTo

    yet another vote for self hosted WP blog and FB fanpages
    Love your recent changes. Go! Go! Go!

  • http://www.careerviewmirror.wordpress.com Kelly Lux

    I’ve often wondered this and now is as good a time as any to ask.  Do you take into account the number of people who Favorite your content on twitter?  I can see when someone favorites my content and it is frequent.  Does that influence my Klout score? and if not, why not?  Thanks!  You guys are definitely getting better all the time :)

  • http://jchernov.posterous.com Joe Chernov

    Excited about the new changes, guys. Keep up the awesome work. Looking forward to Posterous integration (and self-hosted WP).

  • Peter

    BTW, how about a few Perks for those of us NOT in the USA and Canada??

    There’s a lot of us!

  • Jen (A Book and a Latte)

    Please add Intense Debate to your metrics, as I use this commenting program on my blog.

  • http://twitter.com/nimbuschick Amy

    I think the transparency pleases me most. When my score plummets 16 points in one day, I’d like to know why!

  • http://twitter.com/garphoto1959 Gar Travis

    “This is a project that’s been under development for over three months”

    Well glad to see it was a project worth taking more a few minutes to determine, but is three months really enough to make such a decision? 

  • http://www.jeffhester.net Jeff Hester

    I like the increased transparency. It’s a big step and gives us better tools for taking action on the incremental changes in Klout score. 

    Reading through some of the other comments, I would like to echo my frustration that I can’t connect multiple accounts. I regularly use over three Twitter accounts, segmented by specific interestes, but only one can be connected to “my” Klout score. Unfortunate.

  • John Ruzicka

    I like the transparency – thanks for the update.

  • http://spinnersendvintage.blogspot.com Allison Camille

    I find it pretty ironic that Klout uses Disqus themselves for comments, but so far there is no Disqus integration into Klout scores.  Also, I find the lack of Facebook Fan Pages to be a huge oversight, many bands, artists, and companies use their Facebook Fan Pages as their primary mode of communication.  Great updates, but there is still a long way to go before Klout scores are accurate to a person’s true influence.

  • http://www.taintedcanvas.com/ Jonathan Sigmon

    One more vote for self-hosted WP pages. That’d be huge.

    Thanks for your great service!

  • http://thephotographer4you.com thephotographer4you

    I like the changes. I would love to know how you reach the conclusion about specific topics that Klout believes I am influential about? I have found some of the topics surprising….

  • http://www.firebrand.net Meshach

    God point. Adding wordpress, a critical social media tool might make sense though. Thoughts?

  • http://www.firebrand.net Meshach

    God point. Adding wordpress, a critical social media tool might make sense though. Thoughts?

  • http://about.me/mikeschinkel MikeSchinkel

    One this I’d highly suggest would be for you to create an API that would allow “topical” sources of influence that you’d approve to contribute to their “influential about” a given topic, and also to have topic-specific scores.

    For example, if someone is highly ranked on Quora for a topic or one of the StackExchange sites then that ranking should be added to their Klout score for that topic. Sites that have people rankings specific to a topic are far more likely to show influence within a topic then general sites like Twitter and Facebook because, for Twitter for example, people often moderate tweets for specific topics because their audience is much broader on Twitter than, say, http://wordpress.stackexchange.com.Further but integrating with these other sites you’ll end up with any site that integrate with you becoming a champion for topical Klout scores.  It’s win-win all around.

  • http://twitter.com/jeanlucs Jean-Luc SansCartier

    +1

  • Anonymous

    Sounds like a great improvement! Quality, not quantity, always makes a difference.

  • http://iopenning.com Sam Erde

    Since influence is described as the ability to drive action, I would suggest again that you measure link clicks from URL shortening services that provide an API for metrics. If a Twitter or Facebook user is posting links with a high percentage of clicks, then that would be another good indicator of influence.

  • http://twitter.com/spofcher Steven Pofcher

    I am looking forward to the Klout changes.
    I am interested in joining the Klout Squad and assisting the platform.

  • http://www.facebook.com/wspencer Will Spencer

    Google PageRank is neither private nor inaccessible.

    Alexa is a useful addition, if weighted appropriately.  Also in this category are Compete, QuantCast, and NetCraft.

  • http://twitter.com/charleshenri Charles-Henri Debeur

    Work it baby, work it, you’re getting closer! Can’t wait for more consistent read of score/influence. Really disapointed on the daily basis of it. My network will not carry away if I miss school y’know! I can bystand for weeks and suddenly re-appear… I will not have lost a single listener! It’ll just explode out of proportions just as if only had left the day before! I’m an artist, a strong and well though idea pusher. If it goes any further I’ll become a cult leader! LOLLLL REALLY KIDDING there, but I hope you follow and understand?! So that fluctuating score there… nah-ah, real irrelevant. My influence never goes below. I hate to have the stupid foursquare feeling of absolutely having to consume like a slave when my influence is a strongarm that has the power to come and go without losing an inch of influential status… Following?! Dont’ make me your slave :))) ‘Nough said” Cheers. And yeah, wordpress?! WTF?! Where were you??? Time to brew some coffee :)

  • http://enviableworkplace.com/ Filip Matous

    Alexa does nothing. PR rank is easy to see, just install Seo quake plugin for chrome, still better than nothing. Ultimately I use inbound links (and check their quality) to get a feel. No perfect solution out there.

  • KDonovan Gaddy

    If I missed it below… could you add Posterous?

  • Freefunfab

    My issue is that I now work with another blog and klout won’t let me add it.  I have tried a million times.  Is it because my partner originally add the blog to her klout profile?  Please assist.  email is freefunfab(at)gmail(dot)com.  Thanks!

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  • http://dustinstout.com Dustin W. Stout

    I am really hoping to see some REAL Google+ integration into the score. As of now, I am convinced that if Google+ was ACTUALLY factored into the score, my Klout score would be at least 15 points higher. I have high hopes for this release!

  • Magyver

    I hate spam posts like this.

  • Magyver

    Good point, owners of multiple websites in different fields such as myself are forced to use multiple twitter accounts for various reasons.

    In the sports biz you have to keep different sports or teams apart to avoid overlap, or “sensory overload”, like during different games at the same time while you use reports from twitter members.

    Twitter ceases to be an effective tool when your timeline is swamped with irrelevant material. 

  • http://twitter.com/mmprint The Marsid M&M Group

    Could your true RSS feed be used as a metric for your self-hosted WP Blog?

  • Magyver

    So far I haven’t built business pages at Facebook, because they are so unstable as a platform, but when I do there will be multiple pages that match my multiple twitter accounts.

    At that point your lack of linking multiple accounts will affect me even more.

    As it stands, my Klout score of 30+ reflects only one of my accounts, it’s hard to get excited about building upon it.

    Until multiple accounts are linked I will basically ignore my Klout ranking.

  • Magyver

    Wendy, “helpful” is an understatement. Imagine 6 websites, 6 twitter accounts, and 6 matching FB pages; the results at Klout are watered down by a factor of 6 and are therefore irrelevant.

  • http://twitter.com/tomschulte Tom Schulte

    Do you think that Klout should include LinkedIn Group owners’ group size and
    impact to determine the Klout number? I ask this because I have a group (Linked
    2 Leadership) on LinkedIn for the last 3 1/2 years with almost 19,000 members.
    My present Klout “skore” is 69 without this consideration. I
    personally connect more there on a serious professional level than I do on FB
    or TW.

    Also, should a blog owner’s popularity (Alexa or other rating score) also be
    included? My Linked 2 Leadership blogazine (on a WordPress.com site) also provides me a significant
    platform that is not being used to calculate my score.

    I wonder if these elements might provide a more accurate number???

    Tom Schulte
    @tomschulte
    Atlanta, GA USA

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  • http://mattdabbs.wordpress.com/ Matt Dabbs

    I once examined the alexa scores by comparing them to actual traffic. I had a very small set of data but did have real data from the people who ran the sites I was looking at. If you look at that post/comments you will see someone from alexa commented giving some of their method – http://mattdabbs.wordpress.com/2010/04/14/how-accurate-is-alexa-stats-dont-lie/

  • http://twitter.com/gerwitz hans.gerwitz

    Wouldn’t it be less “fuzzy” and more direct if Klout understood only hostname (including those used for self-hosted WordPress, of course) and considered tweeted (etc.) links to your domain as influence vectors?

    Many of the requests in this comment thread trigger my “here be monsters” alarms for complexity, but domain-level link-following would require little new Klout infrastructure, aside from a method of validating hostname ownership.

  • http://scobleizer.com Scobleizer

    Will Google+ be included in this new ranking?

  • http://artpredator.wordpress.com artpredator

    I’d like more transparency about the relationship of the data to the date of activity. Is today’s Klout score a reflection of yesterday’s Klout? or last week? or? what’s the lag time?

  • http://twitter.com/CalFireNews Cal Fire News

    My Gripe is the seemingly underhanded/unfair advantage you give yourself when a person tweets a +k it automatically adds a @Klout when it should be #Klout…

  • http://twitter.com/comms_planning ignasi pardo

    Great news!!!
    Is your team developing a mapping app to analyze my contacts? It will be a great tool!!!
    Congratulations!!! 
    ~

  • http://www.choosinglove.net Wendy

    I hear ya! 5 websites, 5 twitter accounts, 4 Facebook fan pages that I own plus several I oversee…as of this moment! Imagine if Klout could incorporate them all!

  • Martha Giffen

    Thank you for stating the obvious. It’s not the number of people but the number of people ENGAGING with you! Klout has the right idea.

  • Rusty Purkiss

    Well, I hate to dump cold water, but frankly I have not seen the validity in my score.  Recently I had spent more time then ever, had more RT and interaction across the different SM platforms on two different days.  On other days, my interaction was limited as I spend a lot of time at work and away from the web, I maintained my average which had gone up to a score of 49.  On the very days that I had ore interaction on both days the score plummeted 3 points each day!!! So I am concerned about how much credence is placed on this measure.  I was actively promoting it until this occurred the other day and have since take a bit of a stand off approach wondering it is not a bit of a waste.  Sorry about that, but really I have been VERY disappointed. Hopefully the enhancements will somehow make things right.

  • Liz Pullen

    There are two aspects of human life you can measure, attitudes and behavior. Klout measures certain narrow ranges of behavior that occur online but does nothing to measure how other people impact others’ understanding of the world & attitudes. Those are the most significant types of influence and impact on people’s lives and they occur over months & years as we begin to value, respect and admire certain people’s expertise, status and abilities. For example, you can see in significant changes people make in their attitudes towards health and politics….people learn, change their understanding and, perhaps, may make significant changes in their lifestyle or change how they vote. But these changes don’t occur because of one Tweet that is ReTweeted of Facebook status message that is liked.

    Here’s a simple example though of the kind of measurable “action” that advertisers might care about. I see a Tweet or Facebook message raving about Paranormal Activity 3 or Suburgatory or talking about a great football game going on at that moment. So, I go to see the movie or I change the channel. Not only that, I tell my friends about how much I like this entertainment, too. All of these are actions I took because of a specific message I read. But, because all of the action doesn’t occur online, you have no way of knowing that it occurred unless you somehow tracked a conversation which seems impossible given the volume of information and the time period over which action might occur.

    This is not to say that attempts to measure influence shouldn’t be attempted. But companies that are basing customer rewards or customer service upon Klout scores should be fully aware of their limits. You are measuring links in social conversation of a certain type within certain networks which, while large, capture a small range of human activity. Most conversation & consumption of information which is acted upon still occurs in modes (face-to-face, email, phone calls, print, etc.) that are not available for inclusion in your algorithmic models.

  • Liz Pullen

    There are two aspects of human life you can measure, attitudes and behavior. Klout measures certain narrow ranges of behavior that occur online but does nothing to measure how other people impact others’ understanding of the world & attitudes. Those are the most significant types of influence and impact on people’s lives and they occur over months & years as we begin to value, respect and admire certain people’s expertise, status and abilities. For example, you can see in significant changes people make in their attitudes towards health and politics….people learn, change their understanding and, perhaps, may make significant changes in their lifestyle or change how they vote. But these changes don’t occur because of one Tweet that is ReTweeted of Facebook status message that is liked.

    Here’s a simple example though of the kind of measurable “action” that advertisers might care about. I see a Tweet or Facebook message raving about Paranormal Activity 3 or Suburgatory or talking about a great football game going on at that moment. So, I go to see the movie or I change the channel. Not only that, I tell my friends about how much I like this entertainment, too. All of these are actions I took because of a specific message I read. But, because all of the action doesn’t occur online, you have no way of knowing that it occurred unless you somehow tracked a conversation which seems impossible given the volume of information and the time period over which action might occur.

    This is not to say that attempts to measure influence shouldn’t be attempted. But companies that are basing customer rewards or customer service upon Klout scores should be fully aware of their limits. You are measuring links in social conversation of a certain type within certain networks which, while large, capture a small range of human activity. Most conversation & consumption of information which is acted upon still occurs in modes (face-to-face, email, phone calls, print, etc.) that are not available for inclusion in your algorithmic models.

  • http://twitter.com/previewfilms Roberto Di Donato

    if your a site, does your google rank apply to how much klout you have as well

  • http://twitter.com/SissyWillis Sissy Willis

    Love Klout, fun and funny, but Geez. It say’s one of my big areas of influence is NE Patriots. I have never written about them and have zero interest in football. A few bugs yet to be ironed out?

  • http://twitter.com/SissyWillis Sissy Willis

    Love Klout, fun and funny, but Geez. It says one of my big areas of influence is NE Patriots. I have never written about them and have zero interest in football. A few bugs yet to be ironed out?

  • http://newsofthephoenix.blogspot.com Lewis

    Yelp and Quora are coming soon, don’t think they will include Reddit though, would like them to but Reddit doesn’t have an API.

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    What’s ProSkore?

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Yeah like that too! The Firefox add on for Twitter is good, it shows you peoples Klout scores next to their names

  • http://newsofthephoenix.blogspot.com Lewis

    Soon, probably in this update next week. Along with Quora and Yelp.

  • http://newsofthephoenix.blogspot.com Lewis

    Soon, probably in this update next week. Along with Quora and Yelp.

  • http://newsofthephoenix.blogspot.com Lewis

    Soon, probably in this update next week. Along with Quora and Yelp.

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Mine is 51, worked hard to get it over 50, better not drop again lol

  • http://newsofthephoenix.blogspot.com Lewis

    Doubt it, not popular enough

  • http://newsofthephoenix.blogspot.com Lewis

    Would be good, but maybe a bit difficult to impliment. But would also give a big advantage to large business owners who have a popular website, which isn’t really a personal Klout score, it’s more the business and the whole staff team.

  • http://twitter.com/c_reginaldo Claudio Reginaldo

    +1

  • Thom Holcomb

    I agree. I haven’t really used Twitter in months. Hundreds of times more active on Google+ yet my score has barely budged.

    All I have to do is cut/paste something from Google+ into Twitter, and I see a bump in my Klout score. 

    That’s simply broken.

    I am in more circles in G+ than I have followers on Twitter. I post just about everything on G+ publicly. 10 to 15 people a day circle me – never had such a large platform.

    I think Klout is heavily skewed towards Twitter.

  • http://twitter.com/nodramatoday Bertha Williams

    I am truly excited about the changes. Bring on the new model.

  • http://speakupglobal.blogspot.com Adrian Manea

    Have to agree 100%on this… even have given serious thought to take out klout widget from my blog until it’s getting straight… since moved 80% on my time spent on google+; even I do interact more, I’m 100% more active and get far more people interacting with my content than previous, my score have halved in one month and doesn’t seem to get any improvement since … I simply refuse to change the pattern of my on-line presence, just to keep the score up… it’s rubbish so far on what I’m concerned. 
    Sorry guys, I know it’s hard work 4 u all and that is enormous amount of data to be analyzed, but would really help to implement some two-way efficient user feed-back system fast if you care keeping your early adopters… I don’t usually like complaining… but Klout has lost much of my interest lately due to it’s obvious bugs on the way data is managed… Don’t think the app is paying back even the full access to my traffic data which I’ve initially given so easily…

  • http://biometrio.blogspot.com Jorge Purgly

    Congratulations Joe. May I translate the article and publish it on my blog?

  • http://biometrio.blogspot.com Jorge Purgly
  • http://twitter.com/CleverKibitzer Kathi Browne

    My 2 cents… factor in self-hosted wordpress

  • http://about.me/danielwatson Daniel Watson

    When is Klout going to include scoop.it.com as a measure of influence. I have almost 275 followers of my curated topic http://scoop.it/t/business-improvement and this is my major on-line activity (approx 700 posts to date).

  • http://djmeph.net/ DJ Meph

    All of these changes, yet we still can’t remove ourselves from lists or block users. SMH

  • Anonymous

    I agree, but at the same time, people are using it and it is a social media tool. @3498a146dae16167673c57c953b25b6b:disqus could be HIGHLY influential on Weebly, but can’t add that to her score. I feel like they SHOULD hook up with it, but not weight it as much?

  • http://twitter.com/ShivtwittS Shivbhadra Gohil

    sounds great… looking forward to next week…. 

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  • MeetCruises

    You can connect your Facebook-Fanpage.

  • Rusty Purkiss

    That was just it, the other days not as much engagement as the days that I was being “punished” in some way through not a small drop but a 3 point drop on the days that I had a greater amount of additional engagement bi-directional.  I agree that the IDEA is good, just wonder if it works.

  • http://ekoshp.com/ EsHape

    Siip!
    Semoga bermanfaat bagi para pengguna KLOUT !:-)

    Salam

  • http://wearesocialpeople.com Tammy Kahn Fennell

    Very cool! Can’t wait to see how our users like it!
    ~Tammy, CEO @MarketMeSuite:twitter 

  • http://theblakefirm.com Austin Business Lawyer

    A little more transparency on your math, rather than a watery explanation of what your indicator means, would make the scoring more relevant.  Also, the way Klout deals with topics can use an overhaul.

  • http://webyboom.canalblog.com Olivier Nourry

    I’ve always been surprised that Slideshare has never been taken into account by Klout. I’d also expect Diigo, Delicious (despite its current state – sigh) and Disqus being somehow considered. Although they may have a smaller reach than other big names, for some  subjects they are way more useful and relevant than, say, Youtube for instance.
    One funny quirk: I know someone who is considered influent about Opera (a web browser), but on Klout it mainly refers to the musical genre ;o)

  • http://thestoryoftelling.com/ BernadetteJiwa

    If people request the option to have their image, score and data removed from Klout then I think you should respect that. I have made this request recently and the official line is that my twitter account is in the public domain, so you are entitled to use that information whether I like it or not.

    I know some people really want your service and I believe if your values are really to be transparent, to do good and provide a service to those who want it then you should give people the option. Otherwise Klout is treating human beings as a commodity.

  • Olivier SC

    Hello Lewis ! We, maybe find a way to follow somewhere (Twitter) and so, then, at Klout ?! ;)

  • http://twitter.com/Route53 Erik Hom

    I agree.  Self-hosted Word Press is needed.  Pandora would be a good addition.  Also, I see no update on Klout Style.  I see people who never tweet and have low Klout scores with titles like conversationalist.  Meanwhile, I’m just a Dabbler?  What’s up with that?

  • http://twitter.com/justonpayne Juston Payne

    Bit.ly integration seems very important to me.  Some of my most clicked links get no likes, no comments, and no retweets.  Yet, I’m clearly affecting my network.  

    I really hope this is coming in the update.

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  • http://www.peteralderliesten.nl/blog.php Peter Alderliesten

    Looking forward to an improvement that would filter out spam.

    I noticed that Britney Spears (K86) only has a slightly higher Klout score than several accounts thriving on nothing more than followbacks. In an experiment it turned out to be possible to add 800 followers and +K29 in 5 days by doing nothing but Shout Outs and adding no content at all.
    Anybody interested in the details can find them at
    http://www.peteralderliesten.nl/blog.php?post=24

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  • Mreed

    Mine dropped 10 points and the graph  indicates it has always been about 10 points lower than it is now, even though this is the first day it has changed. It also says I have no lists now, even though I have nine. Real progress guys. I’ll switch to twitter rater, thank you.

  • Anonymous

    Great improvements. I have had troubles linking my wordpress to klout. Is there a special instruction page somewhere to find out what is going wrong? 

  • Sarah Pohl

    Are there any plans to add LinkedIn brand pages like those from facebook?

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  • http://newsofthephoenix.blogspot.com Lewis

    yeah maybe, but then if they started joining up with smaller sites, other sites similar to weebly would want to be a part of Klout too, and it would become junked up with too many sites. But yeah if you are influential somewhere that Klout doesn’t take into consideration I can see why you would want it to be included

  • http://newsofthephoenix.blogspot.com Lewis

    Sorry, I don’t understand? My twitter username is @7ewis

  • MeetCruises

    or mozRank

  • Steve

    just wondering why none of the commentators here do not have their klout score displayed next to their name…

  • Anonymous

    Joe, you are saying that influence is ability to drive action, but action is RT, replay, Likes and this are not elements of Influence at all. Likes, shares, RT, Replay, are elements of activity and not influence. Influence is ability of changing someone believes.  Is interesting to see that you guys start talking about transparency just two weeks after Kred was launched, which is exactly what Kred is offering. Now as you mention you always has been transparent, can you let us know, what is an average amount that Brand needs to pay to participate in Klout Perks Programe ? Just being transparent right not just with the score but lets talk transparency of the brand.  As well one more question, in one of reply i received an answer explaining me that my score drooped coz i was engaged with less influential people meaning if i engage with people with lower score my score drops! This is something that i would call online discrimination… Why do we need to be punished when we engage with people with lower score ? Coz if this is the fact what you do, then explain to me why youtube never drops in their scores, there is no one more influential then youtube so by logic of your formula / algorithm youtube should drop down, as their is no one above them and they def engage with less influential people or is in fact what was leaked out of Klout that scores of some favorite users are fixed ? Thank you! I am asking this question coz you open a topic of Klout being transparent!   

  • Anonymous

    Joe, you are saying that influence is ability to drive action, but action is RT, replay, Likes and this are not elements of Influence at all. Likes, shares, RT, Replay, are elements of activity and not influence. Influence is ability of changing someone believes.  Is interesting to see that you guys start talking about transparency just two weeks after Kred was launched, which is exactly what Kred is offering. Now as you mention you always has been transparent, can you let us know, what is an average amount that Brand needs to pay to participate in Klout Perks Programe ? Just being transparent right not just with the score but lets talk transparency of the brand.  As well one more question, in one of reply i received an answer explaining me that my score drooped coz i was engaged with less influential people meaning if i engage with people with lower score my score drops! This is something that i would call online discrimination… Why do we need to be punished when we engage with people with lower score ? Coz if this is the fact what you do, then explain to me why youtube never drops in their scores, there is no one more influential then youtube so by logic of your formula / algorithm youtube should drop down, as their is no one above them and they def engage with less influential people or is in fact what was leaked out of Klout that scores of some favorite users are fixed ? Thank you! I am asking this question coz you open a topic of Klout being transparent!   

  • Nancy Leahy

    This is so interesting! I wonder what the Klout of the ancient people would be if calculated today. Adam or Jefferson or John the Baptist?

  • http://twitter.com/dj6ual DJ Harris

    This is a great article! Now I have somewhere to direct people when they ask me what klout is. Thanks bunches!

    ~DJ6ual
    http://dj6ual.jigsy.com

  • http://twitter.com/rwang0 R Ray Wang

    Actions that drive influence.  it’s as simple as that!

    Good job folks! can’t wait to see it.

    R

  • Hthompson

    Wait a minute…my score could go DOWN?

    Okay, how do I de-klout from Klout?  I was really excited at first, and got a whole bunch of people to come over, only to find–my Klout score went way up, then way down.  Turns out, people got tired of seeing “I’m telling the World About Klout!” and they stopped reading my every word.  Klout for breakfast, Klout for lunch, Klout for dinner…I think too much Klouting hurt my Klout. 

    As a Group Manager of a 3,000+ Group on LinkedIn,  I am reasonably influential.  I was just mentioned in a list of “The Five Funniest on LinkedIn”   I brought us members on seven continents    I spend several hours daily approving new members, interacting in the discussions, etc.  I seem to have read that the LinkedIn algorithm takes into account the “quality” of your peeps…few of my 1,000+  are CEOs–unless we use the title facetiously, we’re all Owners, Investigators, you get the idea.   

    In fact, in light of the Occupy Wall Street movement,  I think you should REVERSE the algorithm and SUBTRACT Klout for every CEO someone interacts with ;-)    

    Also, I do not understand this “influential in…” and “ability to drive action…”

    I am like Eva Gabor–or Angeline, the Billboard Queen…I have nothing to declare except myself!   If I post, “What should my Halloween costume be?” many people will answer. 

    I cannot have a low Klout and be pleased.   Someone said if you follow people on Twitter your score goes down.   But I HAVE to follow them!  That’s what PIs do!  We follow people!   And, these apps that tell people what you are doing and where you are, we cannot use, I am sad to say.   The last thing we want is to be announcing to the world,   “I am at Tony’s Italian Restaurant doing a surveillance…”

    I think maybe I should deKlout myself…what if my Klout affected my clout?

    Please tell me how!

    Thanks,

    Heather

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  • http://twitter.com/doitalone Stephanie

     Booooo.  Mine dropped. :( 

  • Anonymous

    Many of the comments are beyond my understanding. My Klout scores have drifted upward. My Klout Score is now 59.80. I find it’s helpful to compare to others in the Chicago area such as EveryBlock. My scores are all higher except EveryBlock has 1.1K compared to 953. I think most changes will affect everyone generally in the same relative manner. I think Klout will inhibit gaming of the statistics. I’m looking for a fair comparison. Joe Lake, Chicago

  • http://aigendigitalmarketing.com Abel Pardo

    I think that if wordpress.org was in the list it would be easier to be more accurate.

  • http://twitter.com/Ultradirector Franco Bringas ✔

    My klout dropped 10 points …

  • http://twitter.com/KKHausman Kalani Kirk Hausman

    Klout,

    You have set Klout up as the authoritative metric for measuring social media influence and impact. We have supported you in this effort, providing success. Klout scores are now used for job searches, employment mandates and a number of similar functions.

    The change impacts the job viability and even the ability for people to apply for certain jobs which have minimum Klout scores based on the prior metrics. Similarly, you have retroactively altered the history of our Klout scores as if they had always been this way, which has created a number of financial and employment hardships already this morning.

    I have clients who used Klout as a metric of their social media advertising success, and you have now made all of those willing to try this look like fools in front of their Boards when they reported the Klout scores along with PeerIndex, Twitter Grader and other related metrics this morning.

    You should make the new scoring system a new axis of measure, retaining the old Klout score and adding a new “Klout+” score using the new measure. This protects the value investment in Klout by its many adopters and evalgelists while also allowing participants the opportunity to expand their social influence along the new measures as well.

    By changing the entire scoring system for the basic Klout score, you have damaged many people’s employment viability and impacted their earning potential – particularly in the nascent field of Social Media roles.

    Please consider rolling back the Klout system and adding instead a Klout+ or some other variant for the new system. 

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  • Erine

    My True Reach jumped up 104 points in one day! My overall score went from a 32 to a 48. Looks like all it did was add way more of my FB friends into my “immediate influence network.” I’d be way happier if they just fixed the simple issue of syncing in multiple twitter handles.

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  • mj

    Yikes, honestly it looks like ya’ll just totally netflixed it – you now have many unhappy users who are wondering if they’ve lost their trust in your service.  Due to the huge difference between yesterdays scoring model and todays, it’s clear either one or the other, or perhaps both, are completely incorrect and hence you have certainly lost my trust in your service.

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  • mj

    Totally agree, they just netflixed it :)

  • mj

    many people have lost 30% or more on their score, and as much as 80% on their true reach – kinda makes both the new and old scoring models look mickey mouse.

  • http://www.peteralderliesten.nl/blog.php Peter Alderliesten

    Interesting, I looked at the effects of the new scoring method on several celebrities, influencers on ‘klout’ and providers of the best content on ‘klout’ as reported on October 23 vs. their Klout-scores today.
    Some scores seem not to have been influenced at all, others seem to be totally ‘devastated’. To keep faith/trust in this scoring algorithm, I think Klout should explain the scoring system more fully. Transparancy maybe?

    Klout score

    oct 23
    Oct 26

    Celebrities
    charliesheen
    79
    81

    Justinbieber
    100
    100

    amywinehouse (official twitter
    account)
    66
    62

    Klout score

    oct 23
    Oct 26

    Most influential on Klout
    Klout

    85
    85

    Cindy Ratzlaff
    71
    56

    Social News
    53
    42

    Moo Print
    72
    62

    Mark Schaefer
    81
    64

    Pam Moore
    79
    60

    Aaron Lee
    85
    65

    Calvin Lee
    79
    69

    TNW social Media
    64
    60

    jaybear

    82
    67

    Klout score

    oct 23
    Oct 26

    Best Content on Klout
    ThemelisCuiper
    65
    15

    Calvin Lee
    79
    69

    Social Today
    70
    ?

    Megan Berry
    71
    59

    Joe Fernandez
    67
    66

    Garin Kilpatrick
    70
    52

    Klout

    85
    85

    Michael Todd
    81
    ?

  • http://www.peteralderliesten.nl/blog.php Peter Alderliesten

    Sorry for the presentation of the numbers, in my screen they showed up ‘presentable’ but after posting that changed…

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  • Anonymous

    I agree with Kalani below.

    We took several actions on social media based on klout score and we’ve been hired to so because our rather high klout score. Now, with this score dropping we look like we’re not up to the circumstances to do our job. 

    I spoke about this issue (social media measuring) on the last social media day and social media week events on Buenos Aires naming you guys at klout as a starting point for a quick glance on measuring.

    Now with this change, I guess I was wrong to rely on you guys.

    I’ll quote Kalani:
    “Please consider rolling back the Klout system and adding instead a Klout+ or some other variant for the new system.”

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  • http://twitter.com/Ad_Chickadee ★ Ad Chickadee ★

    Whatever the hell you did – sucks #$%^&.  I find it hard to believe that a gal in my office who is RARELY on social media now has a Klout score of 47 (from low 20s) yesterday and my 65 plummeted to 51 – especially when I’m a community manager online all day.  And it seems this is the common practice – folks who had a terrible score yesterday – saw increases of 20 points today while those with good scores saw their scores plummet…unless of course you’re a brand – those scores oddly didn’t seem to decrease.  And Shelly Kramer who Forbes lists as a power gal to follow on Twitter – saw her score plummet as well. 

    Riddle me this please…If can see ample Likes, RTs and dialogue with influencers on all of my social media outlets – how is it my score could decrease THAT much? You clearly were not doing something right in the first place if you would see MASSIVE swings like this.  So to say in today’s post that a dramatic decline is “rare” is complete bull^%&* when there are so many people complaining because their scores plummeted.  

    Furthermore – Klout is NOT Trans Union or any of the other credit reporting agencies – I’d like to opt out – I don’t grant you permission anymore to rank my social media dialogue – HOW do we do that?? 

    BTW My posting on BlogHer has had over 200 reads in just a few minutes http://ow.ly/79YYO

    Operators are standing by for an answer please…

  • Laurie Bick

    Thank you for the clarity you’ve brought through your comments. I agree with your commentary, especially with regard to the impact Klout’s changes have on job viability and application as a viable metric of influence within a given person’s network. I recently included pertinent social media metrics at the beginning of my resume so that I could provide the information as part of a job interview portfolio. I can only imagine that anyone researching the accuracy of my resume is now assuming that I’ve presented myself falsely as my previous “stable” Klout score of 60 has, overnight, been reduced to 46. To say that this infuriates me is an understatement of epic proportions.

    Your solution of including the old Klout score perhaps side by side with the new algorithm Klout score makes perfect sense out of this retroactive nonsense. While I applaud Klout for wanting to maintain accuracy and transparency, this unexpected revelation has harmed a number of us unnecessarily, without consideration for the impact of the action Klout has taken. As the de facto leader in social influence metrics, Coming from that same level of felt responsibility, I would have thought (and hoped)  Klout would have taken a serious look at the potential negative consequences of the changes from BOTH sides of the algorithmic equation. 

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  • Anonymous

    Mine too! :-/

  • Laspornografas

    I dont like this klout!!!!

  • Anonymous

    And also the amplification went down

  • http://diegohc.net/ Diego Hache Ce

    We all want to know why some scores keep high

  • http://twitter.com/TrendRiding Flight

    It’s not working correctly or you suck NETFLIX moment. Don’t fix it if it ain’t broke…

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  • http://thesocialjoint.com/ Lucretia M Pruitt

    Every couple of months (3-4) there is a day that my “True Reach” score plummets by more than 20 points. The day after Christmas last year, in theory, over 3k people just ‘stopped listening’. Every time, I have politely (if a bit crankily) engaged the Klout team and been told ‘it must be an anomaly.’ This time it happened on October 19th. Which would’ve just made me mutter and whinge about how annoying it is – except this added ‘retroactive score change’ makes it look even more like I’ve just been in a free-fall since August. Um, yeah. I wonder if my network would actually agree with that. (Okay, no I don’t, I know they wouldn’t.)

    At some point, you have to stop excusing things like this and just stop being supportive.

  • Cmalkin

    Just submitted a book proposal, reporting a klout score of 57. In one day–today–it dropped to 46. As one commenter wrote, klout just made me look like a liar. Not pleased.

  • Stevewillhite

    Hi. You were right. My Klout score dropped on both my accounts from 69 to 54 and from 56 to 43. Doesn’t matter as long as the same formula is used across the board. I really like Klout and I appreciate you making it available. Oh, When do my achievements go up? I’m on over 200 lists and have had many more retweets than 1K.  Thanks again :O)

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  • http://twitter.com/YodelayKeir Keir Harness

    Just to review what is meant by engagement? Contextual Individual Amplification seems like a very fuzzy concept please expand. 

    Are we now saying that you are measuring total content published to networks v’s the overall number of responsive actions taken in those networks – Then adding a new measure of the level of response from individuals. Which could mean that in twitter for example a reply RT is ‘worth’ more than a straight RT. If the individual making the RT or reply RT regularly does so will this devalue the worth of their response? 

    Please explain in more depth – Don’t just slap me with a Klout Trout and expect everything to be Roses.

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  • Joost Scharrenberg

    Hi Joe … you guys sorprised me last night with the changes. Especially because the Klout scores for accopunts here in Spain WENT DOWN IN GENERALLY. I did not found any score that went up and even not one that stayed the same. Most of the accounts with high scores (in between 65-80) went down with 10-15 points!!! And all the other accounts at least lost 5-10 points. Only a few accounts (one of mine stayed stable!) lost 1 or 2 points or stayed the same …

    Can it be that the BIG DROP IN SPAIN has to do with our local market? Did you focus only on US market with the tests?

    Discussion has started today here in Spain (see #nuevoklout) … Un saludo from Barcelona Joost

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  • Josh

    You can connect it for fun. It doesn’t say this anywhere in the main interface, but the connected facebook fan page actually has ZERO impact on Klout right now. 

  • Jd_1530

    I’ve revoked access.  Klout, you’ve been cancelled!  

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  • http://twitter.com/#!/KaliMarcum KaliMarcum

    There is a serious flaw in the True Reach. With almost 25,000 followers, I was believing the 9K score I previously had. Overnight, my true reach went down to less than 2000. Come on…that can’t be right!
     
    I realize there are many bots on Twitter that are completely useless but did Klout ever stop to consider the reach that legitimate bots have searching twitter for relevant content to post on their web sites? I tweet eBay auctions & Stores and am currently #3 top influencer of eBay on Klout. My Klout score went from 61 to 47 mostly due to the lowered true reach. I gotta say…I Welcome the Bots! They not only RT but post my Tweets beyond Twitter and in front of REAL PEOPLE that have a specific interest in what is being sold on eBay. To me, that should UP the true reach score not tear it down.

  • Journeykit

    I saw my score go up, but I have to admit I think the scores were more accurate before the change. The people I know as very influential (especially in the world of Mommy blogging) had high scores, and my husband (who is not actively engaging networks or attempting to influence anyone) had no score. Now their scores, and my scores, are separated by mere points. I don’t mind my score going up, but I do want the scoring system to be a good reflection of influence.

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  • http://pokerati.com Dan Michalski

    Believe in what you’re doing, Joe. Just felt compelled to leave a +1 or thumbs-up, because the whiners and haters can really detract from legitimate gripes, as well as deserved praise. Overall, I like it, even if it lowered my score. I read a few good ideas for improvements in the post that lead me to this one … but hey, it’s gonna be constantly changing i can tell. once upon a time my comments were known for being the best, funniest, and highest profile of all poker blogs. then twitter came along and pretty much killed them — or at least their awesomeness. bummer, but hey, then i was glad to see klout come along, which in some ways addressed the market shift i was facing. 

    this is NOT a netflix problem because we are not paying kustomers of klout! (lol my misspell.) with all due respect to klout users, my guess is the angry commenters are the exact kinda “social media experts” who hurt my business. 

    for now, i’m happy to spend $0 dollars and a click or two a day to benefit from klout in some capacity … and have a hard time seeing those who are balking as anything but people who probably DESERVE to see their influence metrics lowered. (exceptions for a few thoughtful dissenters below and on the other post.)

    bottom line is i like your philosophy and approach for klout … and look forward to what it becomes as it gets more and more intelligent, which is an inevitable certainty. 

  • http://pokerati.com Dan Michalski

    they definitely didn’t netflix it … netflix alienated paying customers. are you paying anything for klout? i am not. since such a low percentage of klout customers are of the paying variety, they can always solve any problems by simply offering you a refund. 

    in fact, though i don’t work for klout (or netflix), i’ll speak for them and offer to refund your money if you are unhappy with the service. 

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  • http://twitter.com/Rob_McCracken Rob McCracken

    how does my klout score drop from 66 to 55 in one week?  what happened?

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  • http://twitter.com/steve_maul Steve Maul

    I am furious about this change.  You spend 3 years telling us that Klout is an accurate representation of “influence” and now you have a “new and improved” method?  That you just spring on us all at once?   You have GOT to be kidding me.  

    Even if the new way is more accurate, anyone with even the slightest amount of marketing and business sense would have integrated these “enhancements” into the product over time, so the change wouldn’t be so dramatic.  In other words, if my amplification isn’t all it should be, you’d gradually adjust it over time so that it didn’t just “drop” me like a rock. 

    This “rip the bandaid off all at once” approach is insane.  I will now go out of my way to discount the value of Klout.  You guys now have ZERO CREDIBILITY and ZERO INFLUENCE

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  • Jez Dyke

    Hi Klout, my score has decreased significantly with the changes you have introduced. From reading your comments and those of others, plus looking at how others scores have changed in comparison to mine, I have come to beleive that this is because you are now basing your scoring more on Facebook and less on twitter and the networks that you claim to monitor. I have a fairly strong presence on Facebook, but post through my business fan page, rather than as myself, and therefore you don’t seem to be recognising any actions that I take on facebook and my score is dropping daily no matter how active I am. Is there a way of linking my business page rather than my personal page to Klout, as it would be counter productive for me to stop posting as my business.

    As I don’t imagine Klout will reply, does anyone else know if this is possible?

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  • http://www.twitter.com/johncade John Cade

    If you use WordPress.com stats on your self-hosted blog, then you have a WordPress.com account.

    Tie that account to Klout.

    This will essentially tie your self-hosted blog to your account, no? I don’t know what information Klout uses from WordPress.com, but I’m assuming stats have something to do with it.

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    I’ll be more interested as you develop the Topics more. I don’t need to contact someone who’s got a 95 about my idea — I need to contact someone who will get my message out to the people who care. e.g. #bigdata

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  • Ingrid

    Working with your Klout score, if such a thing is wise, is like networking. If everyone who goes to a group is only going to get contacts out of it, then nothing much will happen. It does not much matter how many business cards and contacts you take away, your business will not build as you have not focussed on putting in, but taking out, but if your focus is to deliver tangible benefits to those who are there, and think less about your gains, then your value to the group will rise, you will get more business yourself as you will have raised the business that you group does overall. 

    In the same vein, changing your focus to being outward looking about this will or should change your score on Klout. In that people’s responses to you will govern your score, I suggest you can do very little to control this. I checked out my PeerIndex score not so long ago – which looks at 8 sectors. I also took some advice from someone who said I should promote my key interest of education, and after I did that, guess what, my overall score dropped ten points. I realised I had sacrificed something I feel strongly about  – my other areas of interest – and so had reduced my influence. So I am refocussing and ignoring PeerIndex. I like those fields, it what I research the best, this is my strength, and so PeerIndex can take a jump at itself, if you see what I mean. Think about it – you don’t choose who to follow based on how high their score is, do you? This is like only becoming friends with guys who have A grades! I suggest you get away from an over-zealous checking of your Klout score and focus on what you are passionate about. In time Klout will notice and frankly if they don’t, people like you and I will be leaving in droves. They may be working out our scores using a complicated algorithm, but as far as users go, we only need to work to a very simple formula: reflect the reality of our success with each other or die!

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  • http://www.facebook.com/goetzphil Phil Goetz

    I have googled and browsed and googled more, and still not found any way to look up my own Klout score without signing up for Klout myself, or any answer to whether I have a Klout score without having signed up.  Since it’s possible that I have no Klout score now, but would immediately aquire a public (and lousy) Klout score after signing up,  I’m not going to sign up.

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  • Mark A. Mellor

    Why am I having such a hard time accessing the Klout site and obtaining my score?

  • http://www.green-and-energy.com/ Olmo

    the connection mask from wordpress.com to klout won’t show my self hosted blog. only the ones running on wordpress.com. This happens even if I set my self hosted blog to my primary blog on wordpress.com. It won’t show on the selection list to be connected to klout… so i guess it is not possible to connect a self hosted wordpress blog to klout… what is really crapy!!!! 

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  • Jesse Trahan

    Yes–I have a personal Twitter account but also tweet as a fictional character for fun. I should be able to have both under my single Klout account.

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