‘Tis the season to be spending! There’s no easier way to spread the holiday cheer than to make it rain gadgets, gift cards, and galore. Still haven’t found the perfect gift for your loved ones? Check out one of these ten major retailers on your next trip to the mall or on the next browser window you open. From big-box stores to online shopping sites, our list of the most influential retailers has it all.
Amazon claims the top spot followed by JCPenney and Sports Authority in close third. Nearly all the retailers highlight products, announce sales or giveaways, and engage their customers with topical posts such as, “Who do you have left to buy for this holiday?” ThinkGeek is particularly great at quirky and personal interactions. Check out this tweet for example :
@debbierhyme Be proud! Let your geek flag fly!
— thinkgeek (@thinkgeek) December 20, 2011
It’s also interesting to note the diverse approach to customer service. Some retailers like Macy’s respond to nearly all of their users individually. Other retailers answer support questions sparingly or separate customer service completely from their main social media channels. For example, BestBuy created an entirely new Twitter called Twelpforce to answer tech-related questions.
With consumers spending an increasing amount of time online, no doubt these brands will continue to expand their digital presence as well. With that, here are the top ten retailers.
Do any of these surprise you? Where is your favorite place to shop?