The Official Klout Blog

Archive for September, 2012

Klout Begins Scoring Facebook Pages

Friday, September 28th, 2012

Our ongoing mission at Klout is to help everyone understand and be recognized for their influence. The more data we are able to measure, the more accurately we can represent your influence.

We’re excited to announce that starting today, Facebook Pages are integrated into the Klout Score! Facebook Pages are an extremely popular and important platform, where people, brands, and organizations actively engage with their communities.

The engagement volume is significant. For example, a Klout user with a score between 70-80 has an average of 13,000 users talking about their Page. This engagement explains why Facebook Pages have been one of the most highly-requested additions to the Klout Score.

In the chart below, you’ll find the new distribution of Klout Scores for users who have Pages, showing the contribution their Facebook Pages make to their Scores.

Your most influential Page content will begin appearing as moments on your Klout profile very soon. In the meantime, we invite you to be recognized for your Facebook Page influence. Connect your Facebook Page to Klout now by visiting your Connected Networks page in your Settings.


How do I connect my Facebook Page to Klout?
Check out this step-by-step guide with screenshots in our Help Center.

How do I connect my brand’s Facebook Page to my brand’s Klout profile?
First, make sure that you are logged into your brand’s Klout account, not your own personal Klout account. Log out of Klout, sign in using your brand’s Twitter account, and then check in the upper-right hand corner to make sure your brand’s icon is there. That’s how you can make sure you are logged into the right account. Once that’s all set, you can follow our step-by-step guide to adding your brand’s Page.

How will adding a Facebook Page impact my Klout Score?
It depends. The mean Score increase for a Klout user with a Facebook Page is about seven points, all else held equal. Remember, other signals of influence from networks like Twitter and Google+ are still affecting your Klout Score and may offset score changes from your Page.

Please note that we only support having one type of Facebook account connected per Klout account: either a personal Facebook account or a Facebook Page. If you add a Facebook Page, it will replace your personal Facebook profile in terms of Klout scoring. You may see a Score drop if you replace an influential personal Facebook profile with a less influential Facebook Page.

What signals of influence from Facebook Pages are included in the Klout Score?
Some of the signals we’ll measure from Facebook Pages include the number of fans and how many people are talking about your Page. If you have connected your Facebook Page to Klout, you can check your Score Summary on your dashboard to see some statistics.

Will Facebook Page content be surfaced as moments on my Klout profile?
Not yet, but soon. Right now, your Page data is being incorporated into your Klout Score and into your Score Summary. Your most influential Page content will be surfaced on your Klout profile in the near future.

Posted in announcements | 27 Comments »

Bing Has Klout

Thursday, September 27th, 2012

Klout’s vision is to help people understand and be recognized for their influence. I was surprised a few months ago after a meeting with the Microsoft Bing leadership to learn how much our visions overlapped.

Microsoft and Klout both believe that the growth of the social web and the increasing importance of your online identity are fundamentally transforming the Internet, making it even more important to understand people, not just pages. Like Microsoft, Klout is a friend to all social networks. We both want to help everyone discover relevant people regardless of the specific networks on which they’re active. And we believe we’ve only just begun to tap into the knowledge and insights “search through people” will enable, now and into the future.

To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed a multi-year agreement where Bing will become one of Klout’s most significant partners.

Starting today, you will notice that Bing is surfacing Klout Scores and influential topics for experts that are listed in the “People Who Know” section of its social sidebar. The Klout Score and topics are a helpful signal for understanding why you should trust recommendations from these experts. By clicking through to those users’ Klout profiles, you can see their best moments and gain additional context and insights into their expertise. It’s the “social resume” at work!


As part of our partnership, Bing will provide additional data to Klout. Search data has long been one of the missing signals in our effort to fully recognize a person’s influence. Just as Wikipedia articles can reflect a person’s real world influence, search results for a person signal accomplishments achieved beyond social networks and serve to influence others. There will be two data points from Bing that will initially be highlighted as part of Klout moments. Experts who appear in Bing’s “People Who Know” section of the sidebar will be recognized on Klout. Influencers who have a Wikipedia account associated with their Klout profile will also be rewarded for the frequency that they are searched on Bing.

Over the next few months, we will include this data in the Klout Score and continue to add signals generated from Bing searches. The coverage of people who have Bing data associated to their Klout account will continue to increase as Klout helps surface more influencers in Bing search.

This is a small step for Bing and Klout towards a very big idea: search through people. You will see a continuous flow of innovation from our joint development team focused on the discovery and recognition of influencers on both Bing and Klout. If you haven’t registered your profile on Klout, now is a great time to start building your influence and making it easier for others to discover your passions and expertise on Bing.

Stay tuned for more updates on our collaboration with Bing and other Microsoft initiatives.

Posted in announcements | 99 Comments »

Klout Squad: What are the Qualities of a Great Blog?

Friday, September 21st, 2012

The Klout Squad is an invite-only group of individuals who are passionate about social media, technology and Klout. The Klout Squad brings a unique perspective of views from Mom bloggers to social media gurus. Read their expertise on specific issues and questions. Click on their images to check out their Klout profiles.

Jessica’s favorite blog: Beyond the Brochure.
Chris’ favorite blogs: ZenHabits and ISO50.
Ben’s favorite blog: KissMetrics.

What qualities do you think make a great blog? Share with us some of your favorite blogs!

Posted in other | 2 Comments »

Klout for Good: Helping Put an End to the Illegal Wildlife Trade

Wednesday, September 12th, 2012

Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to help make the world more a better place for everyone.

The illegal wildlife trade is estimated to be worth more than $10 billion per year and has drastically reduced many wildlife populations around the world. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stopping the demand for wildlife parts and products.

WildAid, an international non-profit organization based in San Francisco, is the only organization focused on reducing the demand for endangered species products. With an unrivaled portfolio of Celebrity Ambassadors like Yao Ming, Jackie Chan, Harrison Ford and Leonardo DiCaprio, WildAid delivers high-impact, culturally sensitive multimedia campaigns reaching one billion people every week, globally.

This month, we’ve partnered with WildAid to raise awareness and help put an end to the illegal wildlife trade. Visit the WildAid Klout for Good site, donate your influence, and sign the Global Pledge for Wildlife to call on the world’s leaders to ensure the conservation and protection of our planet’s wildlife.

Posted in Klout for good | 2 Comments »

Klout Moments for Everyone!

Thursday, September 6th, 2012

It’s been about a month since we launched the most significant update to the Klout Score ever. Besides improving accuracy by adding sources like Wikipedia and greatly increasing the signals from every network we measure, this new score enables a level of transparency that has never been seen in the world of influence measurement. Since launching the updated score we have been rolling out an updated site that shows this transparency off through Klout Moments.

Today I am proud to announce that we have retired the old Klout site and everyone now has access to Klout Moments.

We are really proud of this update to Klout; it turned the heads of the press (see Time, Businessweek, PandoDaily) and turned critics into investors (see “Uncrunched: Why I Changed My Mind on Klout”). Since that day we have seen the highest registration and engagement metrics in our history.

This update to both the Klout Score and our site was a full company effort and we all hope you enjoy this release. One of the things we are particularly excited for you to experience is the pleasure of clicking around your friends’ Klout Moments. We’ve found it to be a fun reminder of how interesting, insightful, funny and influential our networks can be. We also built an incredibly robust privacy system that respects the viewing permissions of whatever network you created your moment on (Facebook posts set to friends only are only viewable by those Facebook friends on Klout, for example) and gives you full control over who has access to your moments.

Check out now to see your most influential moments, and let us know what you think!

Posted in announcements | 37 Comments »