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Klout Begins Scoring Facebook Pages

September 28th, 2012 by Adithya Rao and Girish Lingappa
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Our ongoing mission at Klout is to help everyone understand and be recognized for their influence. The more data we are able to measure, the more accurately we can represent your influence.

We’re excited to announce that starting today, Facebook Pages are integrated into the Klout Score! Facebook Pages are an extremely popular and important platform, where people, brands, and organizations actively engage with their communities.

The engagement volume is significant. For example, a Klout user with a score between 70-80 has an average of 13,000 users talking about their Page. This engagement explains why Facebook Pages have been one of the most highly-requested additions to the Klout Score.

In the chart below, you’ll find the new distribution of Klout Scores for users who have Pages, showing the contribution their Facebook Pages make to their Scores.

Your most influential Page content will begin appearing as moments on your Klout profile very soon. In the meantime, we invite you to be recognized for your Facebook Page influence. Connect your Facebook Page to Klout now by visiting your Connected Networks page in your Settings.

Q&A

How do I connect my Facebook Page to Klout?
Check out this step-by-step guide with screenshots in our Help Center.

How do I connect my brand’s Facebook Page to my brand’s Klout profile?
First, make sure that you are logged into your brand’s Klout account, not your own personal Klout account. Log out of Klout, sign in using your brand’s Twitter account, and then check in the upper-right hand corner to make sure your brand’s icon is there. That’s how you can make sure you are logged into the right account. Once that’s all set, you can follow our step-by-step guide to adding your brand’s Page.

How will adding a Facebook Page impact my Klout Score?
It depends. The mean Score increase for a Klout user with a Facebook Page is about seven points, all else held equal. Remember, other signals of influence from networks like Twitter and Google+ are still affecting your Klout Score and may offset score changes from your Page.

Please note that we only support having one type of Facebook account connected per Klout account: either a personal Facebook account or a Facebook Page. If you add a Facebook Page, it will replace your personal Facebook profile in terms of Klout scoring. You may see a Score drop if you replace an influential personal Facebook profile with a less influential Facebook Page.

What signals of influence from Facebook Pages are included in the Klout Score?
Some of the signals we’ll measure from Facebook Pages include the number of fans and how many people are talking about your Page. If you have connected your Facebook Page to Klout, you can check your Score Summary on your dashboard to see some statistics.

Will Facebook Page content be surfaced as moments on my Klout profile?
Not yet, but soon. Right now, your Page data is being incorporated into your Klout Score and into your Score Summary. Your most influential Page content will be surfaced on your Klout profile in the near future.

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Adithya Rao and Girish Lingappa

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This entry was posted on Friday, September 28th, 2012 at 10:00 am and is filed under announcements. You can follow any responses to this entry through the RSS 2.0 feed.

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