2013 proved to be an amazing year of growth for social media. With over 500 million tweets sent every day, 35 million #selfies on Instagram, and 350 million photos uploaded by Facebook users every month, it’s certain that social media will continue to have a significant impact in the upcoming year.
The new year is a great time to revisit your social media strategy. To help you kick off 2014 on the right foot, we’ve summarized the best social media tips we learned in 2013.
Invest In Your Personal Brand Online - Tweet this
Social media is undoubtedly one of the most important tools for building a personal and professional brand online. To put into perspective how much your personal brand matters: 97% of all recruiters use LinkedIn as a part of their recruiting efforts and a few companies have even started using online data to determine credit-worthiness. To connect and be truly authentic with your digital community, we recommend that your personal voice be the foundation of your personal brand. If you focus on the four tactics we’ve provided, building a personal brand can be relatively easy.
Become A Content Sharing Pro – Tweet this
We know one thing for sure, top influencers have a common trait: they curate and share awesome content. A compelling content strategy can help you increase awareness, build credibility, improve site traffic, and even boost SEO. You can find your sweet spot by sharing a healthy balance of curated content in addition to your original content. To build an engaged audience, try incorporating these three tips into your content strategy.
Take Your Social Presence To The Next Level – Tweet this
Twitter is one of the best platforms for real-time conversations. From a royal births to government shutdowns, we’ve seen some of the biggest moments from 2013 unfold before our eyes on Twitter. In fact, Twitter set a new record in 2013 for tweets-per-second with 143,199 tweets sent per second by content creators. With so many conversations happening on social, if you’ve ever wondered how certain influencers stand out more than others and have thousands of engaged followers, here’s the secret sauce for how they use Twitter.
Showcase Your Influence Offline - Tweet this
After you’ve created a plan for your online brand, it’s the right time to start thinking about how to showcase your expertise and influence offline. Public speaking is one of the most vital skills to take your offline influence to the next level. Whether leading a client meeting, presenting at a meetup, or speaking at a conference, your powerful communication skills can help you land success. These five tips that will help you influence your offline audience to relate, engage and act.
What do you plan on doing to optimize your social media strategy in 2014? We’d love to hear in the comments below.