The Official Klout Blog

7 Things You Should Know About #NewKlout

February 10th, 2014 by Sanjay Desai

Thanks to everyone who’s given us feedback since we launched #NewKlout a few days ago. The response has been very positive.

Here are a few commonly asked questions that might be on your mind.

How exactly has Klout changed?

Klout now provides tools for not only measuring your online influence, but also increasing it. We’re unlocking the power of our data to help you create content that gets more reactions online.

Specifically, the “Create” tab helps you find shareable articles that are likely to resonate with your friends, fans and followers.  You can also create original posts by clicking the quill in the upper right corner of the “Create” tab. Klout allows you to schedule any content you want to share so that it’s published when people are actually listening.

#NewKlout FAQ


What’s the difference between Klout and other apps that show me content?

Other apps and news readers that surface content are solely intended for your personal consumption. Klout, on the other hand, intelligently recommends content that will strike a chord with your unique audience on social. We can do this because we understand both the topical interests and the cross-network behavior of your audience.

Is the suggested content on Klout personalized for each user?

Yes. Klout provides every user with a unique content stream that is specific to their topical interests. Further, we put personalized tags on content to give you insight into the relevance of particular articles to your specific network. Tags such as “Crowd Pleaser” vary from person to person, since each person’s audience is different.

Where does Klout find the content surfaced in my stream?

Klout pulls content from both social media (e.g. what’s being shared on Twitter and Facebook) as well as a hand-curated list of thousands of RSS feeds from diverse publishers. All content is discovered organically without any paid relationship. If, in the future, Klout were to post content sponsored by a 3rd party, we would mark it accordingly.

Has the Klout Score algorithm changed?

Fear not, the scoring algorithm remains unchanged with #NewKlout.

Does content shared using Klout have a greater impact on my Klout Score than content shared elsewhere?

Nope. The scoring algorithm does not give preferential treatment to posts shared through Klout. That said, regardless of how or where you post content, your score does improve whenever you share something that resonates with your audience.

What’s coming next?

Over the next few weeks we’ll be releasing tools to help with original content creation as well as a new version of our iOS app that will incorporate many of the features in the web version. We also have an Android app in the works as well.

If you have any other questions about #NewKlout, please let us know. We’re excited to be rolling out many new features over the coming weeks, and would love to get your feedback.

Klout helps people be known for what they love.

The best way to have an impact online is to create and share great content that will strike a chord with your followers.

Start Sharing

Sanjay Desai

From Disney/ABC to Tellme to Brightcove, Sanjay has led innovative teams across the country. He’s passionate about the intersection of mobile and digital media, and loves building great products in huge markets. As Chief Product Officer, he brings Klout’s new features and products to life.

Latest posts by Sanjay Desai (see all)

This entry was posted on Monday, February 10th, 2014 at 6:02 pm and is filed under other. You can follow any responses to this entry through the RSS 2.0 feed.

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  • David Coffee Sivocha

    Looking good guys, thanks for sharing the update, I look forward to seeing what I can do to improve Social media engagement!

  • Christopher Laught

    Can multiple Facebook pages be added yet?

  • Klout

    Hi Christopher, managing multiple Facebook pages from your Klout account hasn’t been added yet. If you are a brand account, our scheduling features only support posting to Twitter. We’re hoping to support additional features in the future.

  • Klout

    Awesome! Glad to hear you found the #NewKlout update helpful. Let us know if you have any feedback, we’re listening.

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  • petersyravong

    Interesting – love that the update is big yet simple. The Create tab feature is nice – one stop shop for creating, scheduling and measuring.

    Maybe in the near future I would like to see access and a dashboard for multiple accounts.

  • caseygabrielsc

    I was skeptical at first but now I am convinced…#NewKlout is
    a thing of beauty. Thanks.

  • Skip Prichard

    Previously I could see who gave me Klout or who gave a user Klout. Is that gone?

  • Matt BleepinJeep

    Looking good! When will Klout start to use Youtube to determine Klout score? Some of us have a huge YT following that is not represented as of yet.

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  • Andy

    Hi – I’ve connected to clout using my Facebook account. Can I still see my Facebook Friends Klout scores? If so, how? Thanks

  • Troy Swezey

    My only gripe so far is- Where do the thumbnails come from? Sometimes, often actually, they have nothing to do with the content at all. In fact, often it is the same generic thumbnail for many pieces of content.
    Other than that I think I like the update. Scheduling is super easy. I just need to figure out how to get around the thumbnail issue as sometimes the thumbnails actually post on Twiiter or Facebook.
    Oh, and I hear Congratulations may be in order over there? Something about a sale? :)

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  • Mike Shearer

    I am a fan of the newKlout as well. I was using Flipboard for viewing and sharing a lot of content but i seem to be able to get more relevant content on Klout (for now). Good job guys!

  • magentared666

    The #NewKlout sounds great! I haven’t been able to access any features yet. All I get is the new menu and when I try to access the links it loads put all the pages are blank. I still get my profile pic and score.

  • Shawn Hughes

    I now cannot give +K to people because the only way for me was through the web interface since you guys only focus on iOS users and I’m one of the majority of the users that use the Android operating system. So, if you are trying to push the Android users out of the way, you may have just done that.

  • David Beronja

    I have to admit it’s a nice interface. Unfortunately, I actually liked the klout quantified data part and now I can’t find it. The klout number pretty much is meaningless.

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  • Wahiba Chair

    That’s a great comment, Peter. I like that too. It’s so clean and intuitive. #NewKlout

  • Wahiba Chair

    “Content is king, but engagement is queen”

    One of our challenges as an agency that manages multiple accounts for our clients is the time to find and craft ‘good’ content that sticks. Often it’s also an experiment.

    We have used a combination of tools and techniques to help us do just that.

    We tried #NewKlout for the past few days, and we’ve already noticed the level of impact and efficiency that it has brought to our content strategy, discovery and curation phases.

    In particular, I really like how we can add/remove topics, get similar articles (to help the algorithm) and know what is really trending in ‘our space’.

    Excited for the upcoming features too!

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  • Troy Swezey

    I am curious as to where Klout gets the thumbnails for the articles? Often the thumbnails are something generic and used on many different unrelated articles. Often the thumbnail has nothing to do with the article. Is Klout intending to address this issue?

  • Evonne Brooks

    is there any other way to give my friends klout without having to search for each one individually.I liked the old way where we could see them

  • varaslucho

    cambio la medicion, ahora es muy inferior a como era antes

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  • Troy Swezey

    While scrolling through the content feed I notice many of the thumbnails are generic and often do not pertain to the subject matter at all. I wonder if Klout is doing anything to address this issue?

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  • koam

    As for the content sharing, Klout has offered me the same article at the top of the home page of articles since the first day of NewKlout. After I didn’t share it 100 times, it should just go away.

  • koam

    I understand it’s a new path for Klout. I’m disappointed in the removal of features around +K. When we’d like to give +K to friends, we can no longer see who has received +K, by topic, from whom. Getting to friends and seeing their profiles here is greatly reduced now. We only see our friends show up in Notifications if they give us +K. In the past, Klout was full of links to friends on the profiles of other friends. You’ve greatly reduced the sociability function of the site.

    When we review our Notifications, we can no longer click on a friend’s profile pic to go to their profile. We must first click the search icon, then type the name out manually. A huge step backward. Actually, two, because every other site just has a search box on every page. Having to click to open the search is slow and silly. Who approved these changes?

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  • Klout

    Thanks for your comment, @caseygabrielsc:disqus!

  • Klout

    Great feedback, @petersyravong:disqus! This is definitely an opportunity for us.

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  • Donna Marasco Breen

    Can anyone tell me why when I have connected 5 networks only twitter and facebook show up as choices to schedule posts to?

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