The Official Klout Blog

World Cup Performances Grow Players’ Social Influence

July 16th, 2014 by Michelle Bertino

At Klout, we love seeing how real world influence translates on social media. From the sensational victories to the devastating losses of the last 31 days, 64 games and 171 goals, we turned to Klout’s treasure trove of social data to help us find which World Cup players’ performance in real life lead them to “win” on social media.

We focused our research on the official World Cup 2014 hashtags: #WorldCup and #WorldCup2014. In case you’re wondering, that’s 97,046,472 tweets sent using the #WorldCup and #WorldCup2014 over the month of World Cup! This data was used to determine the six most mentioned World Cup players. Each of these player’s unforgettable athletic feats, and sometimes infamous antics on the field, helped them rise to the top on social:

#WorldCup

 

Brazil’s beloved Neymar Júnior’s back injury during his team’s quarterfinal win against Colombia proves to hinder the Brazilian team’s success and break the hearts of Brazilian fans worldwide.

 

Argentina’s Lionel Messi’s, arguably football’s greatest player, wins the World Cup’s Golden Ball award for being the most outstanding player at the 2014 World Cup.

 

Uruguay’s Luis Suárez sinks his teeth into Italian defender Giorgio Chiellini’s shoulder, subsequently putting an end to Suárez’ World Cup play due to a four-month ban from all soccer activities. 

 

USA team captain Clint Dempsey scored his first goal of the tournament only 30 seconds into the opening match against Ghana – the fifth fastest goal scored in World Cup history.

 

U.S. goalie Tim Howard’s performance against Belgium is one for the record books with 16 saves in one game – the most in a World Cup game since 1966 when FIFA started tracking the statistic.

 

Colombia’s emerging star James Rodríguez helped his team reach the quarterfinals for the first time in history. His six goals in five games earned him the Golden Boot award as the World Cup’s top scorer.

 

What other moments that went down in World Cup history do you think boosted a players social influence?

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This entry was posted on Wednesday, July 16th, 2014 at 11:02 am and is filed under measuring influence, social media, Understanding the Klout Score. You can follow any responses to this entry through the RSS 2.0 feed.

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