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Archive for the ‘social media’ Category

December KloutChat on Topics!

Wednesday, December 7th, 2011

#KloutChat is a regular event on the first Wednesday of every month.

This month’s KloutChat is this afternoon and we’ll be talking about our recent Topics improvements and what else you’d like to see us add.

#KloutChat

Wednesday, December 7th at 3PM PT / 6PM EST

Join us for our first chat on Stanzr at stanzr.com/kloutchat

Today’s chat will take place on Stanzr! It’s a great new way to organize chats and also allows you to join whether you’re on Twitter, Facebook or LinkedIn. All you have to do is go to http://stanzr.com/kloutchat at 3PM PT, sign in on the upper left and join the conversation. You can also check it out now to see the questions we have planned for the chat.

We’re looking forward to a great convo! Remember, if your question is specific to your account it’s best to go to support.klout.com and get it answered there. Thanks!

Posted in measuring influence, social media | 2 Comments »

The Life of a Tweet

Friday, November 4th, 2011

How long does your content last? We took a look at the life of a tweet for influencers with different Klout Scores. We found influencers with a Klout Score above 75 have a half-life up to 70 times longer than those with a Score between 30 and 70. Messages from these high-scoring individuals stay active and meaningful for a longer time, illustrating their influence.

Tweets created by users with a Score under 30 have a longer half-life but a much lower overall volume of retweets. Those with a Score between 30 and 70 get their messages spread out to the network within the matter of minutes, but are not as adept at having their messages last longer within their network as the highest scoring Klout users. Of course, unsurprisingly, we also noticed a growth curve where online influencers with higher Klout Scores get their messages retweeted by more users.

Check out our results below or see the full image. On top is the half-life of users with different Scores. Below, we see an increase of retweets for users with higher Klout Scores.

Behind the scenes:
We used about a week’s worth of retweet data to include users tweeting on weekdays and also those who use twitter occasionally mostly during the weekends. From this data set we filtered out those retweets which originated earlier than our sample timeframe. We also cut retweets where the original tweet was created in the last 24 hours of our sample data since a significant number of their retweets could fall out of our data set. Dealing with hundreds of millions of retweet message records we used map/reduce to group these messages by the original author and calculate aggregated information about all the their re-tweeted messages.

Let us know what you think!

Posted in measuring influence, social media | 66 Comments »

#Kloutchat on Topics!

Tuesday, October 4th, 2011

I’m pleased to announce tomorrow’s #KloutChat will be on Topics! We’ll talk about +K, Topic Pages, topical influencers and much more.

#KloutChat on Topics

Wednesday, October 5th at 12PM PT / 3PM EST

Rough Agenda: (follow along with hashtag, #kloutchat to be a part of it)

  • Quick intro from Klout on our Topics and Topic Pages
  • Q1: What do you think of the topics on your Klout profile?
  • Q2: How often do you give +K to people? How do you choose who to give it to?
  • Q3: What do you think of Topic Pages? What’s your favorite part?
  • Q4: How do you think we could improve Topic Pages or better highlight them?
  • Q5: When you’re looking up others on Klout are their topics helpful to you?
  • Q6: If you don’t use Klout topics how else do you determine their expertise?
  • Q7: What else would you like to see from us regarding topics?
  • Open up to other questions.

This is subject to change, but we’re looking forward to a great convo! Remember, if your question if specific to your account it’s best to go to support.klout.com and get it answered there. Thanks!

Do you have any questions you want to make sure we address? Post them in the comments and we’ll try to add them to the agenda. #KloutChat is a regular event on the first Wednesday of every month. Note that we’re continuing to experiment with new times — let us know if this is good for you.

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?

Posted in measuring influence, social media | 41 Comments »

#KloutChat on Klout and Community

Friday, September 2nd, 2011

What’s the best way to use Klout for community management? How can you reward your most influential members, while still giving great service to everyone? When should you look at Klout Score and when should you consider other factors like lifetime spend, engagement, or influential topics? We want to open up this conversation in our next #KloutChat so all of you can share your best practices and get your questions answered.

#KloutChat on New Networks

Wednesday, September 7th at 9AM PT / 12PM EST

Do you have any questions you want to make sure we address? Email megan@klout.com and I’ll try to add them into our agenda! #KloutChat is a regular event on the first Wednesday of every month. Note that we’re experimenting with a new time this month — let us know if this is better or worse for you (it’s normally at 3PM PT / 6PM EST).

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?

Posted in measuring influence, social media | 12 Comments »

SXSW: Community & Influence: How to not piss people off

Friday, August 26th, 2011

How should your influence shape a brand’s interaction with you? Historically, businesses have valued customers based on their lifetime purchase value, but increasingly they’re looking to other factors such as their engagement with the brand and influence level. Unsurprisingly, influence has become a hot topic and community managers disagree on what the best way to use this knowledge is. How do you reward your top influencers without making others feel left out?

At SXSW, I’d like to discuss this with Maria Ogneva, Director of Community at Yammer, Frank Eliason Senior Vice President of Social Media at Citibank, and Evan Hamilton, Community Manager at UserVoice. We’d love if you vote for our panel.

Thanks and hope to see you there!

Posted in influencers, social media | 12 Comments »