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Here’s the Impact of 3 Million Retweets on Your Klout Score

Wednesday, March 5th, 2014

As most of you have seen, Ellen Degeneres literally shut down Twitter Sunday night by sharing a selfie during the Oscars that as of publication has been retweeted over 3 million times. This tweet made social media history by setting the record for most retweets ever and becoming the first user to top 1 million retweets for a single Twitter post. Talk about Klout.

The question on everyone’s mind, of course, is what kind of impact does 3 million tweets have on someone’s Klout Score?
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Posted in Understanding the Klout Score | 18 Comments »

Yammer Time! Klout Partners with Yammer to Unlock Influence in the Enterprise

Tuesday, June 25th, 2013

Here at Klout, we’re dedicated to helping our users understand and harness their expertise and influence, and where else are those traits better displayed than where you work? Today, we’re thrilled to announce our first foray into measuring influence in the enterprise through our new partnership with Yammer.

Now organizations that use Yammer (over 85 percent of the Fortune 500!), will more easily discover hidden talent and expertise so that it can be identified and optimized across the company.

You now have the option to show your Klout Score and Topics of Influence in your Yammer profile. Klout is also beginning the process of ingesting data from Yammer to create a Yammer-specific Klout Score.

Here’s an example of how this might work in your company: imagine your graphic designer is also a talented photographer and DJ (like Klout designer, Geoff Olegario!). Geoff handles most of our photography needs and serves as our resident DJ at Klout. We’re guessing (hoping!) he enjoys these opportunities to flex his creative muscles beyond his day job. Until today, most large companies lacked the tools to surface and embrace this expertise and talent at scale. By joining forces with Yammer, we envision a world where employers understand and harness the influence and talents of their employees to create a more fulfilling and connected workplace for everyone.

This is only the beginning of the momentum we’re seeing with organizations who recognize the power of Klout to surface influence and expertise, and we’re excited to see this partnership evolve and grow.

Click here to connect your Yammer account to Klout.

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Posted in announcements, Understanding the Klout Score, Yammer | 25 Comments »

The More Data the Merrier: Klout Adds Bing and Instagram

Wednesday, March 27th, 2013

Klout would be nothing without data. So we spend a lot of time and energy working with partners to bring in quality information from the networks that are being used most by people all over the world.

Today we’re taking a huge step in the quality data direction with Bing and Instagram.

Bing becomes a Klout network

Starting today, you can connect your Klout account to Bing. This is one of the early and natural fruits of the partnership we announced with Bing last Fall, and means that Bing search data will start becoming integrated into Klout’s algorithm. Search results will eventually factor into each user’s Klout Score.

To connect your Klout account to Bing, go here.

We’re also very excited about some additional ways that Bing is surfacing Klout information. Bing is now displaying Klout Scores for high-profile professionals and socially active influencers right in Bing search results. At a glance, it is easy to see an influencer’s Klout Score and expertise without having to click any further.

Instagram in your Score

Instagram generates some of social media’s most beautiful and engaging content, and is one of the most highly-requested networks by Klout users. Starting this week, all your Instagram activities will be part of your Klout Score, and your most popular photos will appear in your Klout Moments. We are rolling out this integration by phases so some of our users might have seen their score increase due to Instagram before this post. If you haven’t yet connected Instagram to your account, go here and do it today.

For those who are really curious and math savvy, we posted some stats and analysis on our engineering blog to show how this change will impact those who’ve connected Instagram with Klout.

We are hard at work to add more relevant data to Klout, so stay tuned for more updates!

Posted in announcements, Understanding the Klout Score | 76 Comments »

What does Klout Measure?

Friday, December 2nd, 2011

This is part two of our Understanding the Klout Score series, today we’re taking a detailed look at what goes into the Klout Score.

Klout measures your influence online. We measure influence primarily as the ability to drive others to action. When you produce content online, we look at how your network responds to that content.

Klout takes in data from social networks and gives you an overall Score based on your online influence. We get this data from public networks (such as your Twitter profile) and any other networks you’ve connected to Klout (such as Facebook and Google+). We process about 3 billion pieces of content and connections daily to give you a new, accurate Score each morning.

We are only able to give you credit for the influence we can see, so if you have a private network that isn’t connected to Klout it will not be counted in your Score.

Currently, we actively measure five networks: Twitter, Facebook, LinkedIn, Foursquare and Google+. These are just some of the actions Klout uses when determining your Klout Score:

  • Twitter: Retweets and Mentions
  • Facebook: Comments, Wall-Posts, Likes
  • Google+: Comments, Reshares, +1
  • LinkedIn: Comments, Likes
  • Foursquare: Tips – Todo’s and Tips – Done

You can also connect Facebook pages, YouTube, Instagram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr accounts. These networks do not impact your overall Score yet. Before a network can be fully integrated into the public score it must be rigorously analyzed, normalized, and tested by our science team. Once that is ready and tested, we release it and the new network will count towards your Score. The Klout Score is also measured on a 90 day time decay so by adding these networks to you are able to benefit from a longer window of data when the score goes live.

What We Don’t Measure
Klout does not measure your offline influence. Your Score does not change if you are rich, famous or advising powerful individuals in an offline setting. When evaluating your own Klout Scores or others, you should see it as a reflection of their ability to drive action online, not as a final word on any offline power or influence they have.

In terms of offline influence, arguably no one is more influential than President Barack Obama. Yet his Klout score is currently only 87, while others, such as tech pundit Robert Scoble, have higher scores than President Obama.

The Klout Score doesn’t mean that Robert Scoble is more influential in the world than Obama. It currently means that Mr. Scoble is using social media more effectively to drive more actions from his networks. In addition to have a very strong Twitter presence, Scoble has taken to Google+, amassing 730k comments and 730k Reshares in the past 90 days. In the same period, Barack Obama only received 530k and 470k Retweets and Mentions. This is one of the great things about social media, a normal person can out engage the President of the United States and build the power to activate an incredibly powerful network.

If President Obama really put his mind to it, we’re sure he could improve his Klout Score, but he probably has other important things to think about. :)

The Future
As the Internet transforms from being page centric to people centric, understanding influence is going to be one of the most important and challenging problems of our generation. It’s very early in this process and we have a ton of work ahead of us but we couldn’t be more excited to take on this challenge. The Klout Score will continuously evolve to more accurately measure your influence, wherever it lies. Our pledge to you is to give you honest, real information about what we are (and are not) measuring when we create Klout Scores. We’d love to hear your thoughts on influence and the Klout Score.

Posted in Understanding the Klout Score | 143 Comments »

Understanding the Klout Score Part I

Friday, November 18th, 2011

This post begins a new “Understanding your Klout Score” series. Today, we review our recent changes and in the future we’ll dive more into your Score, networks, and tips on how to improve your Score.

It’s been an interesting few weeks here Klout. Now that we are finally catching our breath, I think this is a good opportunity to look back at what we’ve learned and discuss the changes we’ve made.

The way influence is signaled online is constantly changing. New networks are born and new behaviors emerge overnight. The Klout Score will continue to evolve to support this change. The Klout Score and Topics will always exist in a dynamic state of improvement.

We will be more transparent
Our biggest priority with the new scoring model was to increase transparency. We added some insights to show why your Score changed but this isn’t nearly enough. Given the passion our users have for their Klout scores, it is clear that we need to do more to help them understand why the Score has changed and what that Score means. To accomplish this, we are focusing nearly all of our efforts on projects that relate directly to the transparency of the Klout Score. The team is really fired up to share the tremendous amount of data and thought that goes into creating the Klout Score.

In the spirit of greater transparency, here are some in-depth examples to illustrate the three, primary improvements we made to the Klout algorithm on October 26th.

Greater equality of networks
In our previous Scoring model, the main driver of your Klout was a primary network (the one you’re best on) and, to be honest, your influence on secondary networks was too small a part of your Score. Now, a user who has two networks that are fairly equal in terms of participation and influence will see a greater parity in the way we score those two. Certainly, there may be more potential to be influential on a network with many millions of users like Twitter or YouTube, but we measure that influence equally wherever it occurs. That said, there is no score reward for just adding networks that you do not participate in.

Example: Consider two people who influence the same 100 people to the same extent. One person influences their network exclusively on Twitter. The other person influences two audiences of 50 equally on Twitter and Facebook. In practice, they have the same level of influence, and now they will have the same Klout Score as well.

Interactions must be taken in context
Likes, Retweets, and other interactions have always played a prominent role in the Klout algorithm. We believe these are valuable signals of influence. What we found though is that some people are extremely generous with these interactions. People should Like and Retweet to their heart’s content, but we believe that interactions need to be measured in the context of the person interacting. This was the most prominent reason why some scores dropped.

Example: Consider two users who Retweet my Tweet. User A Retweets me but she also Retweets 100 others in the same day. User B Retweets me and only me. We now consider these ratios in our algorithm and consider the singular Retweet as a greater sign of influence. Similarly, if you selectively only give out one Facebook Like a week and you choose to do so for my content, that is much more meaningful than if you Like 50 times a day.

Stability and consistency
Seeing the ebb and flow of your influence on a daily basis is helpful, but we also understand that your influence rarely makes huge jumps in short intervals of time. We considered massive spikes and steep drops as problems in the way our algorithm behaved. Our new algorithm makes the Klout Score more stable by taking a longer window of time (90 days instead of 30) into account when measuring your influence.

Example: We used to hear about “the vacation problem” where users saw a steep drop in their Klout if they took a break from social networks while they were off the grid. Now the Score will remain much more stable during short breaks from social media.

These are three of the main improvements in this algorithm change, but there are many more small improvements in this release. With this release, the average Klout Score is close to 20 and a Score of 50+ puts you in the 95th percentile. We now analyze 2.7 billion pieces of content and connections a day.

We are continually improving and solving new problems with our science team. We appreciate all your feedback and are working to help you better understand what goes into the Klout Score with this new series. Let us know what you think!

Posted in Understanding the Klout Score | 171 Comments »