The Official Klout Blog

4 Social Media Tips to Build Relationships From SXSW

March 10th, 2014 by Sahana Ullagaddi

Large events like SXSW have social media buzzing with excitement. If you attend a large event like this, social media can help you get the most out of your experience by helping you build the right relationships at the right time. Most importantly, it can help you plant the seed for new relationships and keep the momentum going long after the experience is over. We’ve collected some tips to help you do this.

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Posted in social media | 5 Comments »

Here’s the Impact of 3 Million Retweets on Your Klout Score

March 5th, 2014 by Jon Dick

As most of you have seen, Ellen Degeneres literally shut down Twitter Sunday night by sharing a selfie during the Oscars that as of publication has been retweeted over 3 million times. This tweet made social media history by setting the record for most retweets ever and becoming the first user to top 1 million retweets for a single Twitter post. Talk about Klout.

The question on everyone’s mind, of course, is what kind of impact does 3 million tweets have on someone’s Klout Score?
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Posted in Understanding the Klout Score | 19 Comments »

Secrets of Success from Klout Heroes

February 27th, 2014 by Sahana Ullagaddi

Klout Heroes final

Last week, we hosted our first ever #KloutHero campaign to find people who consistently share useful, relevant, and compelling content on social media. Our community selected these individuals as their top five Klout Heroes: @Dr_Morton, @timherrera, @Shusmo, @nickthehouse. Today, we’re excited to share their social media secrets with you.
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Posted in community, influencers, klout stars | 10 Comments »

#NewKlout Adds Personalized Scheduling and Topic Filtering

February 20th, 2014 by James Landau

When we released #NewKlout, we mentioned that it was only the first step toward our vision of helping people be known for what they love. Today we’re excited to announce the release of two new features that make it even easier to create and share great content that will strike a chord with your audience: personalized scheduling and topic filtering.

Personalized Scheduling

If you want people to listen, share the right message at the right time. You’ll make a bigger impact if you share content when your audience is online and most likely to engage.

Some scheduling tools help you do this by suggesting times based on when social media users — in general — are most active.

Klout offers the only scheduling tool that goes beyond this. It recommends times based on when your audience is most active. By publishing at these times, you’re more likely to share the right message at the right time with the right people.

Personalized Scheduling

Topic Filtering

Klout provides every user with a personalized content stream based on their specific topical interests and what’s likely to resonate with their network. By browsing this stream, you can find and share content likely to engage your audience.

Starting today you can filter your stream by individual topics, making it even easier to find exactly what your audience is looking for.

Topic filtering and personalized scheduling are just the first of many new features designed to make it even easier to create and share quality content using #NewKlout.

Login and let us know what you think!

Posted in announcements | 6 Comments »

7 Things You Should Know About #NewKlout

February 10th, 2014 by Sanjay Desai

Thanks to everyone who’s given us feedback since we launched #NewKlout a few days ago. The response has been very positive.

Here are a few commonly asked questions that might be on your mind.

How exactly has Klout changed?

Klout now provides tools for not only measuring your online influence, but also increasing it. We’re unlocking the power of our data to help you create content that gets more reactions online.

Specifically, the “Create” tab helps you find shareable articles that are likely to resonate with your friends, fans and followers.  You can also create original posts by clicking the quill in the upper right corner of the “Create” tab. Klout allows you to schedule any content you want to share so that it’s published when people are actually listening.

#NewKlout FAQ

 

What’s the difference between Klout and other apps that show me content?

Other apps and news readers that surface content are solely intended for your personal consumption. Klout, on the other hand, intelligently recommends content that will strike a chord with your unique audience on social. We can do this because we understand both the topical interests and the cross-network behavior of your audience.

Is the suggested content on Klout personalized for each user?

Yes. Klout provides every user with a unique content stream that is specific to their topical interests. Further, we put personalized tags on content to give you insight into the relevance of particular articles to your specific network. Tags such as “Crowd Pleaser” vary from person to person, since each person’s audience is different.

Where does Klout find the content surfaced in my stream?

Klout pulls content from both social media (e.g. what’s being shared on Twitter and Facebook) as well as a hand-curated list of thousands of RSS feeds from diverse publishers. All content is discovered organically without any paid relationship. If, in the future, Klout were to post content sponsored by a 3rd party, we would mark it accordingly.

Has the Klout Score algorithm changed?

Fear not, the scoring algorithm remains unchanged with #NewKlout.

Does content shared using Klout have a greater impact on my Klout Score than content shared elsewhere?

Nope. The scoring algorithm does not give preferential treatment to posts shared through Klout. That said, regardless of how or where you post content, your score does improve whenever you share something that resonates with your audience.

What’s coming next?

Over the next few weeks we’ll be releasing tools to help with original content creation as well as a new version of our iOS app that will incorporate many of the features in the web version. We also have an Android app in the works as well.

If you have any other questions about #NewKlout, please let us know. We’re excited to be rolling out many new features over the coming weeks, and would love to get your feedback.

Posted in other | 40 Comments »