March 27th, 2013 by Ding Zhou
Klout would be nothing without data. So we spend a lot of time and energy working with partners to bring in quality information from the networks that are being used most by people all over the world.
Today we’re taking a huge step in the quality data direction with Bing and Instagram.
Bing becomes a Klout network
Starting today, you can connect your Klout account to Bing. This is one of the early and natural fruits of the partnership we announced with Bing last Fall, and means that Bing search data will start becoming integrated into Klout’s algorithm. Search results will eventually factor into each user’s Klout Score.
To connect your Klout account to Bing, go here.
We’re also very excited about some additional ways that Bing is surfacing Klout information. Bing is now displaying Klout Scores for high-profile professionals and socially active influencers right in Bing search results. At a glance, it is easy to see an influencer’s Klout Score and expertise without having to click any further.
Instagram in your Score
Instagram generates some of social media’s most beautiful and engaging content, and is one of the most highly-requested networks by Klout users. Starting this week, all your Instagram activities will be part of your Klout Score, and your most popular photos will appear in your Klout Moments. We are rolling out this integration by phases so some of our users might have seen their score increase due to Instagram before this post. If you haven’t yet connected Instagram to your account, go here and do it today.
For those who are really curious and math savvy, we posted some stats and analysis on our engineering blog to show how this change will impact those who’ve connected Instagram with Klout.
We are hard at work to add more relevant data to Klout, so stay tuned for more updates!
March 19th, 2013 by Matthew Thomson
For nearly five years, Klout has been building algorithmic models that analyze billions of data points on a daily basis to understand the world’s influence. We’ve always taken a very user-centric approach, with the ultimate goal of helping everyone get a deeper grasp of their personal influence. This is something we try to get better at every day.
At the same time, we have engaged with hundreds of brands to offer influencers premium products and experiences through Klout Perks, a business model that Joe and I always considered the most user-first way to make money. And it’s grown! With just a small and scrappy sales and account management team, and a lean product and engineering team, we’ve still managed to triple the Perks business annually.
Today, we are taking the data-driven intelligence we’ve developed over the years to begin a more measured march toward Klout for Business. Initially, Klout for Business will give businesses a complimentary set of analytics with pointed insights into how and where influencers are engaging with their brands in social media.
Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.
Klout reaches over 70% of today’s digital influencers and attracts new users every day. Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population. Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic.
You can get more information or sign up for early access to the complimentary insights at our spiffy new Klout for Business portal.
Early feedback from beta users been very encouraging, so I can’t wait to hear what you think!
March 8th, 2013 by Lan Nguyen
Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to make the world a better place for everyone.
March 8th is International Women’s Day and it’s a time to celebrate the past, present and future of women. We’ve partnered with Kiva this month to not just celebrate, but continue the momentum of progress made by women every day.
Kiva’s mission is to connect people through lending to alleviate poverty. In places around the world where there are no traditional financial institutions, Kiva is there to provide small loans to local entrepreneurial people. This month, you can empower women with small loans through Kiva. When you lend to a woman, she invests in her community and her family.
Visit Kiva’s Klout for Good page where you can learn how to support a woman and spread the word about this great initiative for International Women’s Day.
March 7th, 2013 by Desa Fernandez
At Klout, we love having the opportunity to connect influential people with exclusive experiences or products. Rewarding people for simply being themselves online and engaging their audience with their opinions is an awesome job to have.
Our latest Klout Perk comes from Sony Electronics. They are also big fans of getting cool products into passionate people’s hands. We have teamed up with Sony to reward 5,000 active lifestyle influencers with the Sony Walkman W. The Sony Walkman W is for fitness fans—water resistant, cord-free and only takes three minutes to charge. In addition to that, the top five influencers who create the most engaging content will be upgraded to the brand-new, waterproof version.
We’re always adding new Perks and the best way to get selected is to register for Klout today and start creating engaging, authentic content. Keep your eyes peeled for when we find the perfect Perk for you!
March 5th, 2013 by Sahana Ullagaddi
L to R, top to bottom: Joe Fernandez, Jon Dick, Katelin Holloway, David Temple, Jed Shearer, Sahana Ullagaddi, Matt Thomson, Don Hoang, Tyler Singletary, Shanti Googins, Patrick Thomas, and Genevieve Lydstone will see you in Austin.
SxSW is known for hosting the most exciting product launches and valuable networking events. We’re excited to be in Austin for SxSW Interactive and looking forward to meeting our Klout influencers. Whether you’ll be in town for panels, meetings or just to enjoy yourself — be sure to say hello to Team Klout!
This year, we’re very excited to be partnering with Cirque Du Soleil to offer VIP access to selected Klout influencers to an exclusive Cirque Du Soleil event. In addition, be sure to mark your calendars for Matt Thompson, our VP of Business Development’s panel discussion, “Social Media Was Fun. Has Measurement Killed It?”
Here’s a sneak peek at Matt’s panel, where he’ll be speaking with Adam Schoenfeld, CEO of SimplyMeasured:
The data is out there. It’s accessible, and you can consume it, visualize it, and act on it, many times for free. It’s big data for everyone. [M]ake data-driven personal decisions about what to watch, what to buy, and be ahead of the trends.
See you in Austin!