June 24th, 2013 by Sahana Ullagaddi
Our team has been working hard to bring you improvements to Klout that will help you continue to influence your world, and to better understand how you’re doing that. Here’s an update about some of the enhancements we’ve made to Klout for our users.
The Klout dashboard plays an important role in helping our users understand how they’re influencing the people they’re connected to on the social web. Based on feedback we’ve received from all of you, we’ve updated the Klout dashboard to give it a simpler, cleaner look.
Updated Klout dashboard
Instagram Video Moments
Last week, Instagram introduced video. Our team has ensured that interactions from Instagram videos will be included in your Klout score and your influential video moments will be displayed on your Klout profile. You can also play your top Instagram videos directly from your profile.
Instagram video moments on Klout
Site Status Banner
We’re constantly working on the back-end to improve how Klout works so we can get your stats and Moments to you even faster. From now on, if we are working on fixing any bugs, we’ll let you know when you log in to Klout.
Our new site status banner
We’re excited about these new releases and can’t wait to hear what you think. Let us know in the comments below.
June 19th, 2013 by Sahana Ullagaddi
Last week, Hillary Clinton made her official Twitter debut. Equipped with an epic Twitter bio and profile picture from the #TextsfromHillary meme, she definitely entered the Twitterverse in style.
We loved seeing Hillary’s real-world influence translate on social media. Within 24 hours of her first tweet, she was greeted by Ellen DeGeneres, Barack Obama, and Bill Clinton.
In her first tweet, she thanks the creators of the popular Texts from Hillary Tumblr for their inspiration. Given the excitement and engagement around Hillary joining Twitter, it’s no surprise that her Klout Score has skyrocketed.
Take a look:
Keep track of Hillary’s influence on Klout, and tweet her at @HillaryClinton!
June 6th, 2013 by Patrick Thomas
A couple weeks ago, we announced that we have delivered one million Perks to Klout users from over 400 brands, including Chevy, Nike, Sony, McDonald’s, Microsoft and American Express. Today we’re partnering with Warner Bros. to give Klout users another Perk they can’t refuse: an early screening of Man of Steel, the summer’s most anticipated film.
500 Klout users and their guests in five US cities are invited to see Man of Steel on the night of its premiere, a full four days before swarms of moviegoers wait in line for the first midnight showing on June 14.
On Monday, June 10, influencers in Los Angeles, San Francisco, Philadelphia, Dallas and Miami are invited to see a live broadcast of all the red carpet action taking place at the star-studded New York City premiere. After viewing the red carpet festivities, these Klout influencers will sit back and enjoy an early screening of the film.
About Man of Steel
From Warner Bros. Pictures and Legendary Pictures comes Man of Steel, starring Henry Cavill in the role of Clark Kent/Superman. Under the direction of Zack Snyder, Man of Steel is about a young boy who learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. The film also stars Amy Adams, Laurence Fishburne, Diane Lane and Kevin Costner.
Go to Klout.com now to find out if you’re eligible!
May 29th, 2013 by Sahana Ullagaddi and Desa Fernandez
We love rewarding our influencers with exclusive products and experiences. For a recent Klout Perk, we partnered with Sony to take food, travel and outdoor sports influencers on an exclusive photography adventure in San Diego.
Sony helped influencers get hands-on with the advanced features of the Sony NEX-3N and Sony HD Action Cam throughout the day. Participants had the opportunity to visually capture the beautiful San Diego coastline, marine life at the Birch Aquarium, and an exciting paragliding experience!
The group was also given a presentation with pro-tips from Jeff Berlin, a professional Sony photographer, to help them take the best shots possible with their Sony NEX-3N and Sony HD Action Cam, which they took home after their adventure-filled day.
[Photo credit: Caryn Bailey]
One participant shares, “[This adventure] was the most exhilarating thing I’ve ever done.”
We are always looking to expand and offer new Perks. The best way to be selected to participate in these kinds of experiences is to register for Klout and create engaging content on social media. To stay eligible for Perks, please be sure to keep your settings up to date.
May 13th, 2013 by Ashley Jacober
In 2010, we launched Klout Perks with the goal of recognizing and rewarding our users for their influence. After three very busy years, we are proud to have grown into the world’s largest, most successful influencer program with more than one million Perks claimed. The one millionth Perk was particularly fun as the influencer received a limited edition vinyl of Snoop Lion’s Reincarnated album.
We take pride that Klout Perks rewards everyday influencers and has connected them with more than 400 brands. Companies like GM, Red Bull, American Express, Sony and Nike value their most passionate fans, and have reached them through Klout, and we thank them for helping us reward influencers for being themselves.
Despite our success, we are dedicated to the continuous improvement of Klout. We have 200,000 businesses and millions of consumers registered on our site, and we’re bringing more of them together with our recent launch of Klout for Business. This platform improves our ability to measure influence, leverages that data to connect influencers with the brands they love and measures the impact of influencer campaigns.
We are excited for the future of influencer marketing and Klout’s role in shaping it, but before we continue to charge forward let’s take a trip down memory lane by taking a quick look at our Perk history.