A Lithium brand
Summer’s Almost Here! Introducing the Klout 50: Summer Travel Edition
May 25, 2015



Summer is around the corner and who isn’t looking forward to a trip on their favorite airline with a stay in their favorite hotel? We’re excited to announce theKlout 50: Summer Travel Edition, which identifies the top 25 airlines and 25 hotels around the world based on their social engagement and expertise. That’s right, now you can see if your favorites made it onto the list and find out who’s going to be most responsive on social. These travel and hospitality leaders achieved the most influence among their followers for the way they connect and share experiences on social, and also for the expertise they deliver to make everyone’s vacations and business trips better.


Here’s how we did it. The Klout 50 rankings are generated by each brand’s Klout Score, which tracks social engagement, sharing, and influence. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas by discerning the expertise of any profile throughout the topic ontology. (Did you hear that, 10,000!)


For the airlines, we used Skytrax’s passenger favorites World Airline Awards Top 100 Airlines of 2014 to identify the Top 25 social media winners. Here were some interesting findings:


•  British Airways ranks #1 on the Klout list for social influence (and #17 in the World’s Top Airline list) and is an expert in Europe, Hong Kong and Scotland
•  Virgin America ranks #8 on Klout and made a huge jump up from #46 on the World’s Top Airline list
•  Cathay Pacific Airways has expertise in “Food” – which shows that content needs to engage a follower or customer holistically, and not just through the lens of a CRM or revenue record


Klout 50: Summer Travel Edition (Top 25 Airlines) Klout Score
1. British Airways 90.27
2. Air Canada 87.83
3. easyJet 86.24
4. Virgin Atlantic 86.18
5. Malaysia Airlines 86.02
6. Turkish Airlines 86.00
7. Cathay Pacific Airways 85.20
8. Virgin America 85.15
9. Virgin Australia 85.03
10. WestJet 83.39
11. KLM 81.76
12. Qatar Airways 80.86
13. Qantas Airways 80.56
14. Garuda Indonesia 80.44
15. Delta Air Lines 80.12
16. Emirates 78.39
17. Jetstar Asia 76.93
18. TAM Airlines 75.87
19. Avianca 72.89
20. Etihad Airways 72.38
21. Lufthansa 71.97
22. AirAsia 71.57
23. AirAsiaX 71.57
24. Swiss 70.45
25. Air Astana 70.45


For the hotels, we analyzed Travel & Leisure’s World’s Best 2014 Top 100 Hotels and found that:


•  Le Bristol Paris ranks #1 on Klout and #44 on Travel + Leisure’s list
•  The Langham Chicago is #2 on the overall Klout list with identified expertise in “Weddings” and “Architecture”
•  Four Seasons Hotel Prague ranks #4 on Klout and made a huge jump from #50 on Travel + Leisure’s list
•  Four Seasons Resort Maui at Wailea is an expert in “Beer” and “Wine”


In fact, six Four Season Hotels made the top 25 list which indicates the brand is socially savvy.


Klout 50: Summer Travel Edition (Top 25 Hotels) Klout Score
1. Le Bristol, Paris 65.38
2. The Langham, Chicago 64.53
3. Singita Kruger National Park, South Africa 64.21
4. Four Seasons Hotel, Prague 62.54
5. One&Only Palmilla, Los Cabos, Mexico 62.05
6. Four Seasons Resort Maui at Wailea 61.62
7. Ritz, Paris 61.44
8. Inn at Palmetto Bluff, a Montage Resort, Bluffton, South Carolina 61.29
9. Oberoi Udaivilas, Udaipur, India 60.33
10. Mandarin Oriental, Las Vegas 60.11
11. Four Seasons Hotel, México, D.F., Mexico City 60.09
12. Taj Lake Palace, Udaipur, India 59.95
13. Sabi Sabi Private Game Reserve, Kruger National Park Area, South Africa 57.63
14. St. Regis Punta Mita Resort, Mexico 57.48
15. Four Seasons Resort Hualalai, Hawaii, the Big Island 56.90
16. Banyan Tree Mayakoba, Riviera Maya, Mexico 55.85
17. Four Seasons Resort Chiang Mai, Thailand 55.16
18. The Carlyle, A Rosewood Hotel, New York City 54.85
19. Jade Mountain, St. Lucia 54.54
20. Mandarin Oriental, Bangkok 54.51
21. Lodge at Sea Island Golf Club, Georgia 54.46
22. Four Seasons Hotel, Hong Kong 53.95
23. The Peninsula, Hong Kong 52.78
24. Rosewood Mayakoba, Playa del Carmen, Mexico 52.33
25. Four Seasons Hotel Firenze, Florence Italy 52.16


Interestingly, the lowest Klout score among the top 25 airlines is higher than the highest score among the top 25 hotels. Lithium believes this is because airlines have been forced to deal with “social shaming” via Twitter and other social networks in very public ways—and have built social infrastructures to handle those service complaints. Additionally, the airlines are bigger companies than the individual hotel properties ranked in this Klout list, indicating the benefits of scale and unified social presence on digital networks.


Congratulations to those who made it on our list!


To see all the Klout Expertise rankings, please visit www.klout.com and explore each brand’s “topic expertise.” With this feature you can see more than 10,000 topics and who the most influential Klout profiles are in those areas.


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